Archives for September 28, 2014

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Nestlé redefines its European division

By Caroline SCOTT-THOMAS

Nestlé has integrated the Maghreb, the Middle East, the North East Africa region, Turkey and Israel into its ‘Zone Europe’, renaming the business division EMENA, for Europe, Middle East and North Africa.

Kellogg UK drops cholesterol-management cereal Optivita

By Kacey Culliney

The Kellogg Company has delisted its oat-based Optivita brand in the UK following a decline in consumer demand, but one analyst says the cereal could have suffered from health claim overload.

Boston Therapeutics launches blood sugar management supplement

By Hank Schultz

Boston Therapeutics (BTI) has entered the full commercialization phase of its Sugardown dietary supplement aimed at the healthy blood sugar management market.  The company is collaborating on the launch with Benchworks, a Maryland-based marketing firm.