Launching a baobab brand is about educating consumers and telling a story, says drink startup
Consumers need to be taught what the ‘unknown’ baobab fruit is, according to beverage newbie Matahi.
Archives for October 30, 2014
Denmark widens warning on weight loss herbal linked to brain haemorrhage
The Danish food safety authority has issued a second warning on the illegal herbal weight loss ingredient Acacia rigidula – which contains substances implicated in a brain haemorrhage case in Sweden.
Low vitamin D may increase asthma risk: Population data
Asthmatics with vitamin D deficiency are 25% more likely to experience acute attacks, suggests study.
Tate & Lyle backs fibre to battle Asian bulge
Tate & Lyle used the recent Food Ingredients-Asia trade event in Jakarta as a springboard for its mounting ambitions in the country of 250 million people as well as other parts of Asia. Fibre and low-calorie sweeteners for weight control were a big part...
Green tea extract may boost short term memory: Pilot study data
Extracts from green tea may boost a range of cognitive functions, with particular benefits observed for short term memory, report researchers from Japan.
Nutraceuticals: Multi-page labelling on the rise as consumers want more clarity
The demand for multi-page labelling on nutraceuticals is growing as consumers become more concerned about the content and origins of the products, according to a labelling firm.
FTC vs Bayer: FTC’s case to go ahead, but NPA & CRN allowed to appear as ‘friends of the court’
A New Jersey District Court judge has ruled that FTC’s case against Bayer can go ahead, but denied calls from the government to prevent the Council for Responsible Nutrition and the Natural Products Association appearing as Amicus Curiae.