News, Analysis & Insights on Nutrition, Supplements, and Health
In designing a clinical trial strategy its important to keep end points in mind—and it’s not just avoiding disease endpoints we’re talking here. It’s vital to end up with information that can aid in the marketing of the product, experts say.
An integrated marketing campaign to change the conversation on omega-3s and reverse declining sales has increased sales by almost 6% in four weeks in the test market in Charlotte, NC, says GOED.
The dietary supplements industry was quick to congratulate the appointment of industry supporter Rep. Frank Pallone Jr. (D-NJ) as the ranking Democrat on the House Energy and Commerce Committee. The appointment made even more pleasant as he replaces...
EFSA health claim opinions
The EU’s central science agency has rejected a health claim submission linking prunes (Prunus domestica L) with normal bowel function in under-3s for a lack of infant-specific data. A carbohydrate-based claim was also rejected while zinc and selenium...
Clear labelling and convenience are two of the top five trends that will dominate the food and drink industry in 2015, Innova Market Insights has predicted.
Fresenius is staying tightlipped on reports it and Permira, a European private equity firm, have teamed up in an attempt to acquire Danone's medical nutrition business.
Market pre-eminence has reduced food to a commodity subject to financial speculation, Pope Francis told attendees at a major nutrition conference in Rome this morning.
Special edition: Functional foods
Faced with mounting difficulties in their drug businesses, many pharmaceutical manufacturers are looking at getting into functional foods and beverages, notes food marketing expert, Julian Mellentin in this guest article.
Special edition: functional foods
Two years on from revised European Food Safety Authority (EFSA) guidelines on weight management, the industry is still struggling to produce sufficient evidence to back claims.
Special edition: Functional Foods
With sales of $176.7 billion this year functional foods are a hot growth sector. But which ingredients, sectors and countries are the best bets for product launches?
Special edition: functional foods
To understand Functional Foods you must see it as a strategy to add value to processed foods, says the president and founder of the HealthyMarketingTeam, Peter Wennstrom, in this guest article.
Special edition: functional foods
Is pill fatigue just a marketing ploy? No, say many experts in the field. It’s a real phenomenon and it’s driving both dosage form innovation and the movement of bioactives into functional foods.