Archives for February 13, 2015

← 2015

NBTY launches education campaign to revivify joint health category

By Hank Schultz

Vitamin manufacturing giant NBTY has launched a effort to put a spring into the step of its venerable Osteo Bi-Flex brand with a marketing campaign to raise public awareness of joint health, a category that a recent study has shown to be declining.

Wearable devices to track personal nutrition by 2020

By Rick Pendrous

Technology that helps consumers tailor what they eat to their specific health requirements – so-called ‘personalised nutrition’ – will take off over the next five years, the head of intelligence and economics at the Future Foundation think tank has...