UK opens door to adverts targeting obese in wake of public health crisis
The UK's Committee of Advertising Practice (CAP) has changed rules to allow firms to target obese adults for the first time with ‘responsible lifestyle weight loss programmes’.
Archives for November 16, 2015
Oatvita makes big satiety and prebiotic claims, but can it back them?
Claimed health benefits that include increased satiety and balancing of intestinal flora are only partly supported by European Commission regulations, suppliers of the oat-based ingredient say.
Special edition: Inflammation
Are we set to see an increase in demand for anti-inflammatory formulations?
Healthy aging and increasing coverage by the mainstream media could help drive demand for products addressing inflammation over the next few years, say experts.
Glanbia buys US protein bar maker for €200m
Irish dairy and ingredients giant Ganbia is acquiring Californian protein bar specialist thinkThin for $217m (€200m), as it boosts its bar presence.
€4.5m supplement project targets malnutrition in Kenyan children
Malnourished children in Kenya are to receive nutrition supplements as part of a UNICEF-backed programme.
Special edition: Inflammation
Study designs looking at chronic inflammation are attractive for researchers, tricky for marketers
Designing a study on a product that can influence inflammation that can subsequently be used directly to support a marketing plan is a delicate operation. It can skirt dangerously close to a disease claim.
Fonterra increases 2015/16 farmer payout forecast after performance boost
Fonterra has increased its payout forecast for the 2015/16 season on the back of a strong August to October performance.