News, Analysis & Insights on Nutrition, Supplements, and Health
Inspired by the wilderness of the Swedish archipelago, NOA Relax & Focus has now set its sights on 30 markets worldwide. One lesson learned so far was the need for a rebrand: ensuring consumers can immediately identify what the drink is all about.
A new approach claims to better determine optimal micronutrient levels for different groups of consumers, opening up the possibility for personalising nutrition in the future.
China
At a size of US$74m with a growth rate of some 14%, one would imagine that the sports nutrition market in China is growing quite nicely. In fact, it is struggling.
The Hemp Industries Association and the Kentucky Hemp Industry Council have filed a petition with the US Drug Enforcement Administration (DEA) to remove industrial hemp plants from its list of controlled substances.
Weight is the top health concern for adults overall, while Russians have their eye on age-related loss of vision, a DSM survey of 7,000 people across Europe, the Middle East and Africa has revealed.
Dextro: Claims could have been authorised with conditions of use
German firm Dextro Energy has taken the fight to use five EFSA-approved – but EC-rejected – glucose-based sports nutrition claims to the EU’s highest court.
A once-per-month high dose supplement of vitamin D for mothers after giving birth could help improve the health of both mum and baby, according to an Indian trial.
CBD warning letters, Capstone’s lawsuit against MusclePharm, multivitamin science, and negative media dominate the most-read list of 2016 to date.