Analyst: 'The fact is we have a lot of food marketers in Europe who are just not very good at their job...'
German impact study finds EU health claim laws blocking innovation; no excuse for lame marketing, says analyst
A German study – one of three analysing the impact of the EU’s strict health claim laws in place since 2008 – has concluded they are having severe innovation crimping effects. But a functional foods expert says marketeers need to drop engrained ‘can’t...