Archives for August 24, 2020

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Adaptogenic drinks bring ancient wisdom to the table

Editor's Spotlight: Startup Focus

Adaptogenic drinks bring ancient wisdom to the table

By Nikki Hancocks

A health and hospitality enthusiast with a passion for naturopathic nutrition is bringing the ancient wisdom of medicinal mushroom to the modern consumer with her new range of adoptogenic alcohol-free beers.

FORMA is building brands for next-gen beauty consumers

FORMA is building brands for next-gen beauty consumers

By Deanna Utroske

A new venture, backed by the growth equity firm General Atlantic, has emerged from what was Morphe Holdings to develop, accelerate, acquire, and curate the personal care, cosmetics, and wellness brands that will win over Millennial and Gen Z consumers.