Archives for October 25, 2021

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Good gut health: the gateway to more complete well-being

Good gut health: the gateway to more complete well-being

Paid for and content provided by FrieslandCampina Ingredients

Today’s consumers are focused on the pursuit of all-round wellness. They recognise that different aspects of health are interlinked, and as a result, not only do they want to make proactive choices to avoid future health issues, but they also consider...

Placebo packaging? Designing products with perceived potency

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...