
Emergen-C adds ashwagandha and apple cider vinegar to portfolio
In order to keep up with consumer demand for immune health, Emergen-C recently added two new extensions to the brand's botanical line of gummy and powder dietary supplements.

In order to keep up with consumer demand for immune health, Emergen-C recently added two new extensions to the brand's botanical line of gummy and powder dietary supplements.

This month's new offerings address a variety of needs specifically for kids, including a new hydration pouch, probiotics for dental health and protein for growing bodies. For the adults, April was all about stress management, with ingredients like...

Amarin Pharma Inc., manufacturer of omega-3 drug Vascepa, was only partially successful in getting a fish oil supplements company to drop some claims in an advertising challenge.

Adulteration issues and less science backing than other botanicals has depressed bilberry sales, according to branded ingredient firm Maypro. But the company points to a new indication for pain that could help reinvigorate the market.

Researchers have found evidence of a reduced risk of bladder cancer associated with tea drinking and report that it was significant among men and former smokers but not among women and those who had never smoked.

Women could greatly reduce the odds of contracting preeclampsia during pregnancy by following a Mediterranean-style diet, say researchers.

INDUSTRY PERSPECTIVES
Consumer interest in products offering immune health benefits continues to rise, and the Covid-19 pandemic has only increased awareness of immunity issues.

China dairy giant Yili has outlined its new product launch strategies, including the introduction of a solid beverage formulated with probiotics and GABA as the key ingredients.

Plans to help 200 Singapore food manufacturers develop 400 new products by 2026 have been unveiled on the back of the launch of a new shared foodtech facility.

The Food Safety and Standards Authority of India (FSSAI) has revised the nutrient values for infant nutrition products, with the new requirements enforced from October.

Blood cholesterol reduction is linked with the growth of the Clostridium leptum bacteria species in the intestinal microbiome, according to a study conducted in Singapore.

Here we feature the latest exclusive trends insights from major dietary supplement firms, including BYHEALTH’s observations in China, immunity developments in Japan from Kirin, plus key NPD areas from Swisse’s parent company H&H.