May Launch Pad
Innovation and convenient delivery systems are trending this month, with nootropic ingredients finding their way into many of May’s latest offerings.
Archives for May 28, 2024
Ethical Naturals extends AlphaWave stress-relief benefits
A new study funded by ingredient supplier Ethical Naturals supports the safety and efficacy of longer-term AlphaWave L-theanine supplementation to manage stress, improve sleep quality and increase mental focus.
Balchem’s new choline-enriched folate supports pregnancy, life stages
Global ingredients manufacturer Balchem has launched Optifolin, a bioactive, choline-enriched folate salt, designed to enhance cellular health throughout pregnancy, child development and adulthood.
Roquette champions flexibility with new pea starch softgel
French ingredient supplier Roquette unveiled a new Lycagel Flex hydroxypropyl pea starch premix for nutraceutical softgel capsules at the recent Vitafoods Europe in Geneva, offering formulators a vegan, gelatin alternative.
Lonza launches aromatic capsule coatings at Vitafoods Europe
Lonza Capsules & Health Ingredients has launched AromatiQ, a new technology designed to "captivate consumer senses" through smell.
Ashwagandha concerns branded pure ‘horse s**t’: On-trend herb thrives despite authority unease
While ashwagandha investment and innovation is surging, some European authorities are showing signs of safety concern, leading industry experts to criticize a spread of "complete misinformation" across the continent.
Competitive edge: Japan active nutrition brand VALX lands in Hong Kong as first step of Asian expansion
Japan-based active nutrition brand VALX has launched its protein products and EAA9 supplements in the Hong Kong e-commerce market, boosted by positive responses from local consumers during a pop-up event earlier this year.
Behind the Big Story
How Aussie brand Bioglan hopes to pave way for muscle health understanding in relation to ageing across APAC
Bioglan is hoping to foster a deeper understanding of muscle health and its relation to ageing, with plans to expand its current efforts from the domestic Australian market to other APAC countries, including New Zealand and China.
Throat relief: Botanical lozenges ‘good alternatives' to antibiotics for treating pharyngitis - RCT
Botanical lozenges are effective in treating chronic pharyngitis, making it a good alternative to antibiotic treatment, which can cause side effects such as vomiting, diarrhoea, hypertension and weight gain, according to a new trial.
‘Building consumption’: Unilever India banks on milk deflation, accessibility investments to boost nutrition brands reach
Hindustan Unilever India (HUL) hopes that recent deflation in milk prices as well as investments to make its nutrition brands such as Horlicks and Boost more accessible will aid its financial performance.