Archives for October 2, 2025

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Iovate Health Sciences pursues restructuring

Iovate Health Sciences pursues restructuring

By Stephen Daniells

Iovate Health Sciences, makers of iconic supplement brands Hydroxycut and MuscleTech, recently filed for creditor protection in Canada as it pursues restructuring to execute an “aggressive growth strategy”, says the company’s CEO.

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

Bird&Be targets fertility ‘deserts’ with Ulta retail expansion

By Cassandra Stern

Direct-to-consumer fertility supplement brand Bird&Be is entering more than 300 Ulta Beauty locations across the United States, aiming to make clinically supported reproductive health products more accessible through mainstream retail channels.

The ‘proteinification’ of everything

The ‘proteinification’ of everything

By Danielle Masterson

Once just a bottle shaker staple, protein is taking on new forms and finding its way into everything from soda to chips to macaroni and cheese.

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

Brand new: HealthKart, Haleon, NatXtra, GNC in the spotlight

By Tingmin Koe

See new developments from health and nutrition brands across Asia-Pacific, including HealthKart’s exclusive partnership with bodybuilding Olympian Ronnie Coleman, Haleon’s Bone Up campaign, and NatXtra gummy nutraceuticals launch.