Archives for October 23, 2025

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NAD+ market analysis: From hype to reality check

Guest column

NAD+ market analysis: From hype to reality check

By Afif Ghannoum, CEO, CPG Radar

The NAD+ supplement market is experiencing a dramatic transformation that reveals a fundamental shift in consumer behavior. While scientific curiosity about NAD+ has surged 133% since early 2024, actual purchase intent has collapsed by nearly half.

Special edition: Mind health matters

Special edition: Mind health matters

With the brain clearly being front of mind for a wide demographic of consumers, supplement and functional food and drink developers are getting creative with cognitive support products.

Mind health methodologies: The science behind brain claims

Mind health methodologies: The science behind brain claims

By Nikki Hancocks

With a rising number of supplements targeting various aspects of mind health, NutraIngredients dives into the science behind the products, discovering the tried and tested methodologies, some of the more innovative approaches and how tech is advancing...