Archives for March 31, 2026

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Market moves: Supplement industry deals of Q1 2026

NI+Market moves: Supplement industry deals of Q1 2026

By Asia Sherman

The dietary supplement sector continued to roll out deals in early 2026, reflecting a shift toward platform‑driven strategies to cultivate more diversified businesses positioned for long‑term growth in a crowded and evolving market.

Study suggests fermented milk protein may support young athletes

Study suggests fermented milk protein may support young athletes

By Louisa Richards

Researchers at the Japanese dairy and pharmaceutical company Meiji and the Tokyo sports tech company Euphoria compared the effects of a fermented and a non-fermented milk protein drink on performance and body composition in prepubertal male athletes.

Energy and sports drinks demand is robust in China, says Eastroc

Energy and sports drinks demand is robust in China, says Eastroc

By Tingmin Koe

There is “robust” demand for functional drinks such as energy beverages and sports drinks in China, says Eastroc, which reported a 17.3% increase in energy beverage sales and a 119% growth in sales of its sports drinks last year.