Archives for April 16, 2026

← 2026
Global research: What parents want and where brands miss the mark

Global research: What parents want and where brands miss the mark

By Nikki Hancocks

Parents across the globe want supplements which support their children’s immunity, gut health, and cognitive development, but there are significant regional differences in preferences that can elevate a product to a first choice contender.

Supplements 101: Biotic regulations in the European Union

Supplements 101: Biotic regulations in the European Union

By Lauren Nicolle

Biotics are one of the fastest growing categories within the dietary supplement industry, but strict regulations within the European Union often prevent supplement companies from effectively communicating their benefits.