Men’s health moves beyond muscle as data reveals a broader shift in wellness
Men are expanding their focus and looking past performance, with younger consumers driving demand for supplements, functional foods and GLP-1-related solutions.
Archives for April 23, 2026
FTC order in TruHeight case signals scrutiny of height claims and incentivized reviews
The Federal Trade Commission’s (FTC) action against TruHeight is providing the dietary supplement industry with a detailed look at how the agency is approaching claim substantiation, youth-targeted marketing and consumer review practices, combining...
Where AI meets the Aisle: How The Vitamin Shoppe is reinventing supplement retail
On Manhattan’s Upper East Side, The Vitamin Shoppe is using AI and personalization to test what the future of supplement retail could look like.
Women’s health brand Valerie abandons ‘perimenopause’ label to expand audience
Women’s health supplement brand Valerie is dropping the term ‘perimenopause’ from its marketing, arguing that the label may be preventing women from recognising their symptoms and accessing support.
Centre for Nutraceuticals designing clinical trials for active women
The Centre for Nutraceuticals is on a mission to ensure supplements marketed to women are actually researched in women, with a focus on the sports nutrition field in which just 4-13% of studies are conducted in females.
CoQ10 boosts exercise performance, recovery: Thailand crossover study
A crossover study in young adult males found that post-workout ubiquinol coenzyme Q10 (CoQ10) supplementation can improve resistance exercise performance and recovery.