ASA cracks down on Exhale Coffee’s longevity claims
The UK advertising agency, the Advertising Standards Authority (ASA), has ruled against Exhale Coffee after finding that the brand made unauthorized longevity and anti-aging claims.
Archives for July 30, 2026
Nutra Healthspan Summit: First speakers announced!
The Nutra Healthspan Summit will land in London once again this November, bringing together leading academics, innovators, analysts and practitioners in the longevity space.
Coca-Cola’s BodyArmor bets on sparkling sports drinks beyond the gym
BodyArmor is expanding beyond traditional sports drinks with a sparkling format designed for everyday hydration rather than only workouts
Daebong LS seeks to overcome ‘chronic limitations’ via precision fermented lutein
South Korean company Daebong Life Science (LS) looks to overcome “chronic limitations” of lutein extraction through a new precision fermentation-based project.