News, Analysis & Insights on Nutrition, Supplements, and Health
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Infertility affects around one in six people globally, with many increasingly turning to dietary supplements to improve their chances of conception. But which nutrients have the strongest scientific backing in this growing market?
Start-up Spotlight
In 2020, a barrister, an investment banker and a brand consultant set out to create a solution for busy women struggling to maintain energy levels and nutrient intake. Five years later, their brand Sisterly and its one-and-done supplement, The Elevator,...
The rising demand for healthy aging supplements has taken the industry by storm, with the cellular health category leading the charge. But are microbial interventions a forgotten aspect of this conversation?
The European Union has one of the highest food safety standards in the world, but its novel food regulations have come under growing political and scientific scrutiny.
Women’s health has become a prominent category within the supplement industry, one in which health concerns around once-taboo issues are now openly discussed as part of an active search for targeted solutions.
British-based retailer Holland & Barrett has published its latest Wellness Trends Report, revealing the company’s best-selling products of 2025 and trend predictions for 2026.
A doctor and social media creator is tackling the Western world’s fiber deficiency problem with the launch of Loam, a new prebiotic supplement marketed as ‘Fiber 2.0’.
Naturally found in tea leaves and some species of fungi, L-theanine is an amino acid revered for its ability to promote a state of ‘calm alertness’.
In 1925, chemist Charles Haimoff founded Horphag Research in Berlin. A century later, the company’s flagship ingredient, Pycnogenol, is included in more than 1,000 products with sales to end consumers exceeding $500 million. But what is driving the...
The mind health market is booming, with data from Euromonitor revealing that supplements specifically targeting cognitive function and mood accounted for €940 million in Western Europe in 2025, or 8.3% of the total supplement market.