Natural Products Expo West
Kerry’s new strategic direction focuses on sustainable nutrition and functional benefits
Consumers are demanding lower sugar and sodium products with functional benefits, inspiring CPG and ingredient innovation
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Natural Products Expo West
Mushroom coffees percolate: Functional beverages reinvent morning ritual at Expo West
Functional mushrooms remain hot at Natural Products Expo West, as brands like Four Sigmatic tap into demand for mood-boosting benefits and caffeine moderation
PepsiCo tees up functional innovation with Gatorade & Propel
PepsiCo leverages Gatorade and Propel as an innovation platform to expand into more functional products while using recent acquisitions like Sabra to meet consumer demands for protein snacks
2025 Wellness trends: Gen Z turns to mood-boosting foods and beverages
An anxious generation turns to functional foods and beverages and alternative medicine, inspiring better-for-you innovation
Natural market headed for another ‘good year’ in 2025, SPINS reports
Demand for natural products remains strong in 2025 as the market continues to grapple with slumping product innovation
Nuritas raises $42m Series C to boost market penetration
Nuritas’ Series C round fuels ingredient innovation and market penetration
Will AI transparency be the next big CPG claim?
CPG companies must expand transparency efforts beyond sustainability to include emerging technologies like AI to win over concerned consumers, according to research from Ingredient Communications.
Gen AI boosts revenues, marketing efforts for CPG brands & retailers, Google reports
CPG companies and retailers are moving beyond generative AI (gen AI) testing to realizing tangible business benefits of the technology, including increased revenues and operational efficiencies, Google shared in a recent report.
Gatorade mixes up portfolio with vitamin-enhanced Hydration Booster line, as water enhancer market grows
Gatorade released Hydration Boosters, an electrolyte drink mix line with a “heavier lifestyle lean” than its sports-focused products, as the brand evolves its portfolio to tap into more everyday occasions, Marissa Pines, senior marketing director for...
Consumers prefer sweet over salty snacks, as healthy options ripe for innovation, IFIC finds
Consumers largely prefer sweet and salty snacks – in that order – as many shoppers use snacking to satisfy hunger in between meals and provide an indulgent moment, the International Food Information Council (IFIC) shared in a recent report.