Cognitive Health

getty | wild pixel

Ginseng boosts attention and memory via the gut

By Nikki Hancocks

An American ginseng supplement can improve acute working memory and attention while chronic supplementation can improve cognition and mental fatigue, thanks largely to changes in the gut microbiome.

getty | sergey tinyakov

Mintel: How to make it in the mindful market

By Nikki Hancocks

Tapping into the rising consumer interest in mental health is about so much more than adding some magnesium to the mix so brands that want to win in this space will need to offer a value proposition through much more than just their products.

Startup's new strategy caters to thirst for holistic wellness

Editor's Spotlight: Startup Focus

Startup's new strategy caters to thirst for holistic wellness

By Nikki Hancocks

A sports nutrition startup founder describes how he has created new iterations of his brand to keep on top of fast-changing consumer needs, with the pandemic bringing a gear shift towards holistic wellness.

Joe Welstead

Opportunities and challenges in mental health advocacy

By Nikki Hancocks

Cognitive health is a concern for all consumers, from the working mum to the elite athlete, and nootropics are a trending natural solution for those looking to supplement their cognitive energy.

getty | yaoinlove

Infant gut microbiota associated with fine motor skills

By Nikki Hancocks

The microbial landscape of a child's gut may impact their fine motor skills, representing a potential opportunity for probiotic interventions relevant to treatment for motor disorders, according to a new study.

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