The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
A pro- rallycross driver turned co-founder of a nootropic-fuelled energy drinks brand, has just launched a nootropic vegan protein bar to appeal to the growing range of mind health conscious consumers.
Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...
An entrepreneur with a passion for preventative health has created immunity supplements with up to ten times more vitamins than competitors, with an extra punch of polyphenols, in a bid to bring more healthful solutions to cold and flu aisles.
Researchers from global testing firm Eurofins and lab equipment company MilliporeSigma test a “simpler, less time-consuming, and more economical” method of quality control and determination of four bioactive types of vitamin B12.
Kyowa Hakko saw value in marketing its branded citicoline Cognizin directly to consumers at the SXSW Gaming event this past weekend, which is a gamer-focused offshoot of the popular SXSW event in Austin, TX.
Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...