The key drivers propelling interest in cognitive health supporting food and drink are plant-based nootropics, the gut-brain axis, and on-the-go delivery formats, according to expert insights set to be presented at the Active Nutrition Summit.
Creatine supplementation can increase brain creatine content, which over time may help explain its promising effects on brain health and function, according to a recent review.
A randomised, double blinded, placebo-controlled trial has concluded the nootropic supplement Mind Lab Pro, containing 11 active ingredients, significantly improved memory within four weeks of daily supplementation.
Oral intake of Kemin’s Neumentix spearmint extract may preserve the activity and viability of ganglion cells in the retina and support an expanded role for the nootropic for neural tissues beyond the brain.
Nature's Way has launched its Brain Fuel nootropic gummy into the growing brain health category to support adults looking to supplement their short-term memory, focus and concentration.
Novel compounds found in the Lion’s Mane mushroom may improve memory and boost brain cell growth, according to a new study led by the Queensland Brain Institute.
eSports offer a promising platform to engage young adults in positive nutritional and dietary choices, according to a first-of-its-kind scoping review from Australian academics.
The International Society of Sports Nutrition (ISSN) featured a variety of presentations to promote the science and application of evidence-based sports nutrition and supplementation, including a non-so-well-known application of creatine.
Neurotropic brand Braini says it has received a composition of matter patent on its proprietary blend of cocoon silk fiber, a seed oil and a blueberry extract.
A combination of nootropics may boost multiple cognitive performance measures without raising heart rates in healthy young adults, says a new study that supports the formulation for gaming and sports nutrition.
A single dose of a green oat extract may improve a number of neurophysiological parameters, from cognitive control to attention and processing speed, says a new study.
A pro- rallycross driver turned co-founder of a nootropic-fuelled energy drinks brand, has just launched a nootropic vegan protein bar to appeal to the growing range of mind health conscious consumers.
Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...
An entrepreneur with a passion for preventative health has created immunity supplements with up to ten times more vitamins than competitors, with an extra punch of polyphenols, in a bid to bring more healthful solutions to cold and flu aisles.
Researchers from global testing firm Eurofins and lab equipment company MilliporeSigma test a “simpler, less time-consuming, and more economical” method of quality control and determination of four bioactive types of vitamin B12.
Kyowa Hakko saw value in marketing its branded citicoline Cognizin directly to consumers at the SXSW Gaming event this past weekend, which is a gamer-focused offshoot of the popular SXSW event in Austin, TX.
Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...
