Nootropic

Getty | FotoDuets

Placebo packaging? Designing products with perceived potency

By Nikki Hancocks

Providing consumers with the sense that a product is providing a health benefit begins when they first look at the pack and continues through the consumption experience so there are many elements of this journey to get right. New consumer research from...

Tonic Health

Editor's Spotlight: Startup Focus

Immunity startup creates high dose vitamin drinks for rapid recovery

By Nikki Hancocks

An entrepreneur with a passion for preventative health has created immunity supplements with up to ten times more vitamins than competitors, with an extra punch of polyphenols, in a bid to bring more healthful solutions to cold and flu aisles.

The nootropics industry has the potential to reach the 380 milllion individuals that make up the eSports community.  ©GettyImages/gorodenkoff

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All suppliers