Personalisation

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International Women's Day: Trends in women’s health

By Olivia Haslam

PMS and menopause support, mental and emotional well-being, supporting active lifestyles, and creating tailored solutions are the key trends emerging in women’s health, according to industry experts.

GettyImages - market trends 2024 / Fasai Budkaew

FrieslandCampina reveals 2024 trends report

By Olivia Haslam

Key trends to watch in 2024 will include next-gen alt protein solutions, sustainability with substantiation, medicines for the mind and active ageing solutions.

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The Gut Feeling: personalised interventions for sustainable change

By Olivia Brown

Tech startup The Gut Feeling is underlining the influence of lifestyle and stress on gut health, with its phone app providing personalised behavioural interventions for those suffering from gut-related issues ranging from dietary advice to sleep health...

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Enhanced AI platform generates personalised nutrition insights

By Nicola Gordon-Seymour

Researchers at Wageningen University & Research (WUR) are developing an artificial intelligence (AI) platform that will generate personalised nutritional advice based on individual health parameters and food purchasing habits.

How will supermarket retailers impact how we eat in the future? Pic: GettyImages/AlexSecret

Food futurology part 2: How will we be eating 10 years from now?

By Flora Southey

By the year 2030, trend forecaster Dr Morgaine Gaye predicts much will have changed in terms of how food is consumed: supermarkets will be forced to diversify, urban areas will be transformed by biodiversity legislation, and we will be on our to using...

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Personalised nutrition: How can brands tap into the trend?

By Nikki Hancocks

Consumers are increasingly demanding more ownership of their health and advances in technology are allowing them to do so but how can companies tap into this trend for personalised and digital health? Market research provider Euromonitor International...

Atlas Biomed test kits

Editor's Spotlight: Startup Focus

Startup 'gamifies' gut health with diet app aimed at long-term change

By Nikki Hancocks

A personalised nutrition startup offering the holistic benefits of both DNA and microbiome tests has revealed a dieting app to work in tandem with microbiome tests in an aim to 'gamify' gut healthy dieting and create long term changes to health.

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‘Let’s face it, the supplements market is somewhat dysfunctional…’

Baze readies for 2020 European debut after €6m cash injection

By Shane Starling

Baze, which in 2018 launched its DIY blood testing service to determine nutrient levels and deliver customised supplement packages in the US, is coming to Europe.

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