Personalisation

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Personalised nutrition: How can brands tap into the trend?

By Nikki Hancocks

Consumers are increasingly demanding more ownership of their health and advances in technology are allowing them to do so but how can companies tap into this trend for personalised and digital health? Market research provider Euromonitor International...

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Editor's Spotlight: Startup Focus

Startup 'gamifies' gut health with diet app aimed at long-term change

By Nikki Hancocks

A personalised nutrition startup offering the holistic benefits of both DNA and microbiome tests has revealed a dieting app to work in tandem with microbiome tests in an aim to 'gamify' gut healthy dieting and create long term changes to health.

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‘Let’s face it, the supplements market is somewhat dysfunctional…’

Baze readies for 2020 European debut after €6m cash injection

By Shane Starling

Baze, which in 2018 launched its DIY blood testing service to determine nutrient levels and deliver customised supplement packages in the US, is coming to Europe.

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