New flavour for Scan-Diet meal replacers

Related tags Meal replacement Nutrition Gnc

GNC adds new flavour, S'mores, to its Scan-Diet weight loss range
after nationwide competition to decide on a new name.

General Nutrition Corporation (GNC) has added a new flavour to its Scan-Diet range of meal replacement products. The new flavour is called S'mores and was named after a Name the Flavour competition run on the Scan-Diet website.

"We were excited to have a Scan-Diet bar actually named by the people who matter most - our customers. It is important to us to use the feedback we receive from people using our weight loss programme,"​ said Laurie Cochran, GNC manager of public relations.

The name was chosen by Kristine Barrett, who beat more than 2,800 other entries with her submission Lose S'more.

The Scan-Diet S'mores meal replacement bar is the most recent Scan-Diet product launch, but other product launches in the last year included meal replacement bars in Strawberries n' Creme, Chocolate, Peanut Butter and Blueberry Cheesecake flavours, as well as ready-to-drink shakes in Mixed Berry, Chocolate and Vanilla.

The company said that two Scan-Diet bars provide the same amount of patented soy protein and fibre found in one powder-mix packet or ready-to-drink shake.

Cochran also cited a clinical study by the New York Obesity Research Center at St. Luke's/Roosevelt Hospital which showed the Scan-Diet weight loss programme was effective in reducing body weight, body fat and cholesterol. The study also found that those who used Scan-Diet had a greater reduction in total cholesterol and LDL (or 'bad') cholesterol, above and beyond what could be attributed to weight loss alone.

Scan-Diet was created by GNC​, the largest speciality retailer of vitamin, mineral and herbal supplements and sports nutrition products in the US. It is a wholly owned subsidiary of Royal Numico, the Dutch nutrition company.

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