Naturex receives halal seal of approval

By staff reporter

- Last updated on GMT

Related tags Nutrition

Naturex has become the latest ingredients supplier to solicit halal
approval for its production plants, in an effort to access the
potential of the market for modern foods that meet the strict
standards adhered to by Islamic communities.

The need to provide halal certification has grown out of globalisation and migration. Second- and third-generation Muslims who have grown up in the West hanker after Western and international cuisine such as pizza, burgers, and Chinese takeaways - but still want to comply with halal principals.

For Naturex, which has its headquarters in Avignon, France, this represents "a real market opportunity"​. And in order to tap it, it has obtained halal approval from the Islamic Food and Nutrition Council of America (IFNCA) across its four plants, in France, Morocco, New Jersey, and California.

IFNCA estimates the worldwide Muslim headcount to be in the region of 1.4bn, 30m of whom are living in Europe. Although European muslims make up a relatively small proportion of the continent's overall population, according to halal food market expert Nordin Abdullah, executive director of Malaysian Kasehdia, they "have huge purchasing power in comparison with those in the Middle East or North Africa"​.

The Halal food market has never been measured but estimates range from US$150 to 500 bn.

Most of the halal requirements​ govern meat and animal-related ingredients. Foods containing ingredients such as gelatin, enzymes, emulsifiers, are considered Mashbooh (questionable) because the origin of the ingredients is not known.

A spokesperson for the company told NutraIngredients.com that it means Naturex can assure that nothing that contravenes halal standards is used in any stage of the extraction or formulation process.

He stressed that Naturex did not have to rethink its existing procedures in order to obtain approval, but that it hinges on maintaining complete traceability - an area in which the company was already very strong.

Naturex is by no means the first company in the sector to recognise the necessity of halal approval in today's multicultural marketplace. In April Fortitech also received approval from the IFNCA for its Danish nutrient premix facility.

Other companies in the nutrition and supplement sector with certified Halal offerings include Aloecorp, McNeil Nutritionals, Ocean Nutrition Canada and Reliv International.

Related topics Suppliers Botanicals

Related news

Related products

show more

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 19-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

The Art of Organic Certification

The Art of Organic Certification

Content provided by FoodChain ID | 09-Oct-2023 | White Paper

The organic food market has experienced remarkable growth over the past decade, providing a major opportunity for food brands and manufacturers to tap...

An Insights-driven Holistic Approach to Health

An Insights-driven Holistic Approach to Health

Content provided by Lipofoods, a Lubrizol Company | 25-Sep-2023 | Product Brochure

As they adopt the notion of holistic health, proactive consumers are driving the demand for products that have science-backed ingredients and offer sensory...

A Lifetime of Healthy Aging: White Paper

A Lifetime of Healthy Aging: White Paper

Content provided by Gencor | 16-Aug-2023 | White Paper

Live a lifetime of healthy aging with gold standard, clinically-researched ingredients. At Gencor, we are proud to offer ingredients for healthy ageing...

Related suppliers

Follow us

Products

View more

Webinars