Orafti restructures to tune into customer needs
management as the company seeks to come into like with its parent
company, and better serve its customers.
"Recent, far-reaching changes in worldwide markets, and strategies such as the European Union's new sugar regime, are necessitating revised strategic planning to ensure the future growth of companies like the Orafti Group," stated the company. The move sees Dominic Speleers and Charles Degard appointed as Orafti's managing directors while retaining their current responsibilities as heads of sales and marketing and production, respectively. "[The restructuring brings us] closer to our mother company Sudzucker and especially the Speciality division in order to look for more synergies," Speleers told NutraIngredients.com. "For our customer, we will be closer to them and better in tune with their needs. They will finally benefit from the synergies we can find in the Sudzucker group," he added. "The company is confident that these forward-looking appointments will allow Orafti to remain a strong, profitable and industry-leading organization in both the short and long runs," added the company.
