DSM buys Swedish oat beta-glucan brand
DSM Nutritional Products will take possession of the brand as well as distribution of Oatwell beta-glucan ingredients outside of the Nordic region from January 1, 2013 that have been under the stewardship of SOF subsidiary, CreaNutrition in Switzerland.
It is DSM’s first foray into oat beta-glucan or even fibre. Beta-glucan won a European Union article 14 health claim for cholesterol management in 2011.
CreaNutrition managing director Ruedi Duss and other members of CreaNutrition will join DSM from January 1.
Duss and SOF CEO Ake Anderson issued a statement: “We are excited by the prospect of partnering with DSM Nutritional Products and broadening the market for OatWell ingredients. DSM will be able to utilise its global market reach, technology base and application skills to channel and accelerate the growth of our OatWell product portfolio.”
“The agreement strengthens the position of OatWell as the market leading ingredient brand of oat beta-glucan. DSM will provide our customers more choice and flexibility in creating new food, beverage and dietary supplement formulas for their brands.”
SOF will continue manufacturing Oatwell products at its plant in Sweden.
“OatWell beta glucan is great fit with our existing Health and Nutrition ingredient portfolio and compliments our extensive heart health solutions by providing our customers more choice and flexibility in creating new food, beverage and dietary supplement formulations for their brands,” said Will Black, VP of marketing at DSM Nutritional Products.
