Focus on sports nutrition

By Nicholas Robinson contact

- Last updated on GMT

Glanbia focuses on sports with new product launches in Geneva
Glanbia focuses on sports with new product launches in Geneva

Related tags: Nutrition

Glanbia Nutritionals launched several endurance-boosting and high-protein products at last month’s Vitafoods Europe show in Geneva.

FerroBoost P is the world’s first oxygen enhancer to combine the power of iron, Bioferrin 2000 and vitamin C, claims the Ireland-based ingredients firm. The product activates iron in the body to help reduce fatigue for the optimal physical performance.

The firm also exhibited its FerroVital iron activator prototype, which supports healthy and active lifestyles for all ages. It is enhanced with Bioferrin 2000 to support the immune system and “interacts with the body’s gut microflora for healthy digestion”,​ according to Glanbia Nutritionals.

René Meester, business development manager at Glanbia Nutritionals, says: “Athletes across all disciplines seek advanced nutritional products that deliver tangible benefits to boost endurance, performance and recovery.”

Vegan

The firm also launched its line of vegan plant proteins, which are derived from the ancient grains flax and chia.

HarvestPro is available as protein crisps and protein powders, which can be incorporated into a wide range of applications, including beverages, bars, baked goods and gluten-free foods.

Carla Clissmann, Glanbia regional director, adds: “It’s clear consumers are seeking these ingredients and their inherent benefits in their diets. We’re excited to be leading the way.”

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