Dispatches from FiE, Paris

Refreshment and nutrition drive demand for vegetable ingredients

This content item was originally published on www.beveragedaily.com, a William Reed online publication.

By Rachel Arthur

- Last updated on GMT

Related tags Vegetable Nutrition Fruit

Vegetable ingredients are winning favor with consumers who value them as a healthy part of their diet, but how will the category evolve in 2016 and beyond?

Vegetables that offer refreshment – such as cucumber and rhubarb – are becoming more popular, says Johan Cerstiaens, sales director at fruit and vegetable ingredients supplier SVZ.

Naturex, a company specializing in natural ingredients, demonstrates how cucumber can be used in a post-workout drink concept. Baptiste Demur, business manager, says the vegetable helps create a refreshing and hydrating drink.

Yannick Troalen, consultant at Mintel, sees consumers using vegetables as a way to improve their diet. He believes that vegetables which can deliver on nutrition will do particularly well in the marketplace, such as kale and beetroot.

Beverages are using vegetable ingredients to fight the sugar content in fruit juice, but demand is found in other categories as well. Dairy products – such as icecream and yogurt – are using vegetable ingredients, as are children’s cereals and snacks, says Troalen.

Cerstiaens, Demur, and Troalen were speaking from the show floor at Food Ingredients Europe last month.

Related news

Related products

show more

Boost Your Sports Nutrition Solution with Peptan

Boost Your Sports Nutrition Solution with Peptan

Content provided by Rousselot | 13-Nov-2023 | White Paper

Athletes are prioritizing their well-being and seeking nutritional solutions to optimize recovery, making it an indispensable aspect of their performance.

Taking Immune Support to a New Level

Taking Immune Support to a New Level

Content provided by AB Biotek Human Nutrition & Health | 30-Oct-2023 | White Paper

Patent-pending ABB C1® redefines immune support by addressing innate, acquired, and Trained Immunity. In 'ABB C1®: Training Now for Future Immune...

New Study for Female Athletes

New Study for Female Athletes

Content provided by Gencor | 19-Oct-2023 | Product Brochure

In a recent clinical trial backing its ingredient Libifem® for improved muscle strength, power, endurance and body composition with a females-only popluation...

Related suppliers

Follow us


View more