Protein: Beating the formulation challenges
Consumers want protein – but they demand drinks that taste good
All stories
Protein soda: Why the new craze is going from strength to strength
Gone are the days where protein drinks meant serious whey shakes at the gym. Protein soda is making the category much more fun
The evolution of the energy drink category: Odyssey Functional Energy heralds drive towards added functionality
Clean energy has already swept across the energy drink category. Now, Odyssey Functional Energy heralds the next era of added functionality: becoming a favorite in offices of SpaceX, Uber, Google, Meta, Amazon and more
‘Stop moving the goalposts!’ Small businesses dread sugar tax reformulation drama
The UK wants to increase the scope of the Soft Drinks Industry Levy: and small businesses are worried
Matcha might: Could the trendy tea challenge coffee?
Matcha is moving from a niche category to a mainstream affair. Can it take on coffee?
AG Barr sells Strathmore; acquires majority stake in The Turmeric Co.
Scotland’s AG Barr issues its half year trading update: completing the sale of bottled water brand Strathmore and acquiring a majority stake in functional shot brand The Turmeric Co.
UK pledges to ban sales of energy drinks to children
The newly-published 10 Year Health Plan for England commits to banning the sale of high-caffeine energy drinks to children under 16
Powdered hydration sticks make big push into mainstream market
The drinks are finding favor with consumers thanks to convenience, portability and meeting health and wellness needs
Are GLP-1s killing meal replacement drinks – or helping them evolve?
Discover how nutrition trends, consumer behaviour and new formats are reshaping convenience-focused beverages
Bulletproof’s biohacker butter-coffee moves into the mainstream: ‘Functionality is no longer a niche – it’s an expectation!’
Originally beloved by keto enthusiasts and performance-minded biohackers, Bulletproof is repositioning as a modern coffee company that’s accessible to all.