Trend tracker
Pharma vitamins are the next big thing: DSM
!['Big pharma is coming to vitamins.' ©iStock](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/9/0/6/0/2320609-1-eng-GB/Pharma-vitamins-are-the-next-big-thing-DSM.jpg)
“Vitamins and minerals in pharmaceutical applications are coming fast,” André Bos told us, in reference to firms the world’s biggest nutrient supplier was working with – and the macro-trend of governments cutting back on unsustainable healthcare costs as chronic diseases like diabetes and obesity spiral around the world.
He said a constant was widespread micronutrient deficiencies and that higher-dose products were gaining appeal to bridge them – along with food supplements and regular food.
A greater use of vitamin and mineral products in hospitals was one example, with more hospitals in Japan and China giving patients vitamin C for instance to boost immune systems.
“The world needs to reduce healthcare costs,” Bos said. “It’s a new era for vitamins. We are engaged in some trials, we are working with start-ups, because the big pharma companies need a lot of data – they need the drug master file.”
“But the trend is clear – big pharma is coming to vitamins. It’s a fascinating arena.”
Dutch-Swiss DSM had sales of about €4bn in the first half of 2016.