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Pharma vitamins are the next big thing: DSM

By Shane STARLING contact

- Last updated on GMT

'Big pharma is coming to vitamins.' ©iStock
'Big pharma is coming to vitamins.' ©iStock

Related tags: Nutrition

DSM’s president of nutrition and health says high-dose vitamin and mineral products marketed via pharma channels are growing rapidly.

“Vitamins and minerals in pharmaceutical applications are coming fast,” ​André Bos told us, in reference to firms the world’s biggest nutrient supplier was working with – and the macro-trend of governments cutting back on unsustainable healthcare costs as chronic diseases like diabetes and obesity spiral around the world.

He said a constant was widespread micronutrient deficiencies and that higher-dose products were gaining appeal to bridge them – along with food supplements and regular food.

A greater use of vitamin and mineral products in hospitals was one example, with more hospitals in Japan and China giving patients vitamin C for instance to boost immune systems.

Andre Bos-DSM
André Bos

“The world needs to reduce healthcare costs,” ​Bos said. “It’s a new era for vitamins. We are engaged in some trials, we are working with start-ups, because the big pharma companies need a lot of data – they need the drug master file.”

“But the trend is clear – big pharma is coming to vitamins. It’s a fascinating arena.”

Dutch-Swiss DSM had sales of about €4bn​ in the first half of 2016.

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