The distribution agreement – put together through Naturex’s Ingenium open Innovation program – means the natural ingredients giant will now have global distribution rights for Cura’s line of fermented minerals in the dietary supplement and functional food markets.
Naturex has already launched two new products based on the fermented minerals, with a new stand-alone iron formulation that provides slower release and increased bioavailability, plus a blend of seven minerals (iron, zinc, copper, manganese, selenium, molybdenum, chromium) that it says is particularly suitable for the multi-minerals segment.
Koji (Aspergillus oryzae) has been traditionally used for more than 2,000 years for the production of popular fermented foods including soy sauce, miso and sake.
Cura’s patented process uses Koji fermentation techniques mixed with modern proprietary methods to convert inorganic materials into organic forms – producing naturally fermented, vegan-friendly, bioavailable whole food minerals.
“With the global discoveries around gut health and microbiota, fermented foods are receiving wider consumer acceptance around the world,” commented Timothée Olagne VP of nutrition and health at Naturex. “We are very pleased to partner with Cura Global Health who have developed breakthrough nutritional solutions that are in tune with the brewing fermentation trend.”
Cura president and CEO Bruce Wicking said the company is pleased to partner with Naturex in brining Koji Minerals to the market.
“Together we will be able to deliver high quality, efficacious minerals that enhance human health and people’s lives,” he said.