Editor's Spotlight: Video Diary

WATCH: Sports nutrition brands reveal the top trends and their innovations

By Nikki Cutler contact

- Last updated on GMT

Related tags: Trends

The mass market is showing a strong interest in sports nutrition that offers soft textured and lower calorie protein bars, indulgent-tasting treats, BCAA’s, high fibre and new formats made for baking.

These are a few of the insights gleaned from the sports nutrition brands exhibiting at the National Convenience Show - one of four food shows run in conjunction with The Ingredients Show – at the Birmingham NEC this week.

Grenade exhibited its new protein bar flavours, including the firm's first vegetarian offering – the dark chocolate and raspberry bar.

Bulk Powders showed their range of Macro Munch bars which the firm argues offer a much softer texture than others on the market, along with plenty of flavour innovations, including an on-trend ‘birthday cake’ addition.

Vitamin Well AB, producer of Nocco (the No Carbs Company) BCAA drinks and and Barebells protein products, displayed its protein bars and milkshakes as well as its newly expanded range of NOCCO drinks which aim to tap into the increasing consumer awareness of the importance of BCAA's. 

Sci-MX Nutrition exhibited its new and revamped Pro2Go range which aims to offer ‘something for everyone’, from big protein flapjacks, to vegan raw bars, to light savoury crisps.

Scitec Nutrition showed off it’s trendy ‘fibres and enzymes’ mix for consumers jumping on the gut health band wagon, as well as lower calorie protein bars for female shoppers and protein cake mixes for those who like to bake with protein shakes. The firm also exhibited its new vegan protein shakes which promise to provide a more creamy and and tasty drinking experience than other vegan shakes on the market.

Oatein, a comparatively new company that has built a loyal following after its appearance on Dragon’s Den earlier this year, revealed to delegates their ‘hot off the press’ protein and oat millionaire slices which aim to appeal to the increasingly health conscious mass market.

Related news

Related products

show more

A microbiome solution for every application.

A microbiome solution for every application.

ADM | 07-Dec-2021 | Infographic

Gut health and its impact on overall wellbeing are key drivers for today’s health-conscious consumers. ADM’s microbiome solutions are designed to help...

Expand into new probiotic possibilities

Expand into new probiotic possibilities

Probi AB | 09-Nov-2021 | Application Note

Expand your product range with innovative probiotic solutions in new health areas. Probi ClinBac™, an exclusive range of patented probiotic health concepts,...

KEEP YOUR METABOLISM BALANCED, NATURALLY

KEEP YOUR METABOLISM BALANCED, NATURALLY

Indena | 05-Nov-2021 | Technical / White Paper

Your natural ally for a healthy metabolism is here. In a recent human study based on multiple endpoints data, with a specific focus on PCOS, Berbevis®...

OPUNXIA ORGANIC FOR PEOPLE AND PLANET WELLNESS

OPUNXIA ORGANIC FOR PEOPLE AND PLANET WELLNESS

BIONAP Srl | 28-Oct-2021 | Data Sheet

OPUNXIA™ has a high concentrated and standardized polysaccharides profile. It is produced in powder form through specialized technologies to ensure the...

Related suppliers

Follow us

Products

View more

Webinars