May new product launches: Stress relief and better sleep, probiotics for baby, sugar-free collagen candy, and more

By Adi Menayang

- Last updated on GMT

May new product launches: Stress relief and better sleep, probiotics for baby, sugar-free collagen candy, and more

Related tags elderberry Immune system Probiotic Collagen

From a probiotic supplement to help babies build up their immune system to a new line of keto shakes by a familiar nutrition company, here are the latest product launches in the nutrition space:

Anxiety & Stress Relief, Sleep3 and Elderberry Gummies by Nature’s Bounty

The three new product launches​ by The Nature’s Bounty Co. reflect the company’s own data and analytics, revealing that sleep, stress relief, and self-care are among the top issues for consumers, “particularly Millennials and Gen Xers,” ​said the company’s North America president Don Kerrigan in a press release.

The Anxiety and Stress Relief product contains a clinically studied dose of KSM-66 Ashwagandha, as well as L-theanine, which the company says “support the mood centers of the brain and promote a calm, relaxed state of mind.”

Sleep3 tablets have three layers which distribute melatonin at three different times after ingestion. Additionally L-theanine and an herbal blend to support sleep are released with the first batch of melatonin.

The Elderberry gummies contain 100mg of elderberry per serving, as well as vitamins A, C, D, E, and zinc, formulated for immune and antioxidant support.

Turmeric with Boswellia, Ginger, and Bioperine by Physician’s Choice

Curcuminoids, Boswellia, and ginger are included in one of Physician’s Choice’s latest product launches​, a curcumin supplement positioned for joint health.

It also contains Bioperine to boost absorption and sustain the delivery of other ingredients. 


"We have received a great response from customers on our new turmeric product,"​ CEO Logan Chierotti said. "We attribute the overwhelming positive response to our dedication to using clinically proven ingredients."

Hair Growth Formula by Physician’s Choice

Powered by biotin and solubilized keratin (in the form of branded ingredient Cynatine HNS), this product by Physician’s Choice​ is formulated to support hair structure and increase hair growth.

Other ingredients that go into the product to protect against hair loss at a cellular level are 100mg of EVNolMax (a tocotrienol/tocopherol complex) and 20 mg of bamboo PE 70% silica.

FlorastorBaby by Biocodex

FlorastorBaby​was formulated to assist the absorption of nutrients and increase digestive enzymes using Biocodex's active probiotic strain, Saccharomyces boulardii lyo​ CNCM I-745, made from yeast found naturally on the skin of lychee and mangosteen fruits.

Infants can begin taking FlorastorBaby at two months to help maintain a balance of healthy intestinal bacteria, support a healthy immune system and aid in natural digestion, according to a product description from the company. Florastor probiotics are naturally resistant to common antibiotics and continue to work when babies have to take antibiotic doses.

"We believe that healthy habits begin at an early age and are thrilled to add FlorastorBaby to our family of probiotics that support healthy guts,"​ says Juan Motta, General Manager at Biocodex. "Parents today are active, health conscious and very family oriented. FlorastorBaby sits right at the center of those ideals, supporting digestive and immune health from the start, so little ones can flourish."

Sugar-free Collagen Candy by Reserveage Nutrition

Reserveage Collagen Candy

This collagen product by Reserveage Nutrition comes in candy stick format​, a powdered treat that dissolved on the tongue. The sticks contain patented collagen peptides Verisol.

It also contains vitamin C to promote normal collagen production and hyaluronic acid to support healthy skin. The Collagen Candy comes in the flavors sour apple and cucumber watermelon.

Neuriva by Schiff

The multinational consumer goods company Reckitt Benckiser, through its division Schiff Vitamins, launched a nootropic supplement called Neuriva​. It contains the branded ingredients Neurofactor, a whole coffee fruit extract by FutureCeuticals, and Sharp PS, a phosphatidylserine by Frutarom-owned Enzymotec.

“There are several studies supporting the effectiveness of the ingredients in Neuriva. While both ingredients have similar mechanisms of action, we are eager to continue to invest in clinical research of the individual components and investigate studies on the complete product,” ​Dirk Hondmann, PhD, chief scientific officer for Reckitt Benckiser, told us in an interview earlier this month​.

ZonePerfect Keto Shakes and Powders by Abbott Nutrition

Keto Butter Coffee_tcm1506-125601

Abbott Nutrition’s food scientists developed a line of products to help consumers adhere to the low-carb, high fat ketogenic diet.

The ready-to-drink shakes in the ZonePerfect Keto​ line have 75% fat, 20% protein, and 5% carbs, designed to be a meal or snack option. The products are gluten-free, soy-free, and contains no artificial flavoring, sweeteners, or added sugar.

The shakes come in White Chocolate Coconut, Butter Coffee, and Pineapple Coconut flavors, while the powder packets will be available in Vanilla Frosting and White Chocolate Cream.

New Flavors for Signature Series

Expanding its private label offering, launched new flavors. The 100% Signature Whey Protein now comes in a limited edition Oatmeal Cookie-flavored protein powder, with 25 g of protein per serving formulated to build muscle and support recovery.

The next launch is a Double Chocolate Chunk Signature Protein Crunch Bar, with 20 g of protein and 5 g of sugar per baked bar.

Do you have a finished product you’d like to share?​​

Our monthly new product gallery gives our industry readers a sense of what’s trending in the finished product space. How are brands marketing certain botanical products? What’s the latest consumer demand in sports nutrition? What are some non-pill formats gaining traction? If you have a product launch you’d like to share, please send a press release and product images to nqv.zranlnat@jeoz.pbz​​​.

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