More once shelf stable products move to the refrigerated section
Following Perfect Bar’s category creating launch of refrigerated protein bars, more companies are taking products that were once limited to center store shelves and moving them to the refrigerated section. Core Foods recently launched a line of refrigerated overnight oat bars packed with probiotics, the creator of Stay’s Pita Chips launched BeBOLD bars that can be eaten frozen, refrigerated or on-the-go within 14 days of being refrigerated, and a line of refrigerated raw cookies and truffles from Pure Batch.
