Playful shapes help set new chips apart
Forget the standard triangle or oddly shaped oval of many predominate chips, playful new shapes are helping to set apart from the competition several brands showcasing at Expo East. Among them was newcomer Real Food From The Ground Up, which incorporates vegetables into its chips and pretzels. The brand’s Cauliflower Stalks stand out with the long tube shape that the founder says consumers like because they can put them on their fingers and play with them. Cosmos Creations’ puffed corn onion rings also come in fun ‘O’ shaped rings.
