NutraIngredients Podcast

Gut health: How education will empower the consumer to purchase - LISTEN NOW

By Nikki Hancocks

- Last updated on GMT

'The Mac Twins'
'The Mac Twins'

Related tags microbiome Gut health Education

NutraIngredients Section Editor Nikki Hancocks speaks to Lisa MacFarlane, co-founder of The Gut Stuff, to hear her tips on the best ways to educate consumers about gut health in a way which will empower them to buy into the market.

The subject of microbiome modulation is such a science heavy one that it's difficult to know how to put across the wide range of potential health benefits without getting bogged down in scientific terminology and confusing biological mechanisms.

Hence, many consumers are still none the wiser to what the microbiome even is, let alone what products they might be able to take to modulate theirs.

But identical twins Lisa and Alana MacFarlane, radio DJ's turned co-founders of The Gut Stuff​, seem to have worked out how to take the nitty-gritty detail of this science and turn it into entertainment for Joe Public.

They host a huge array of public functions, from suppers to city centre take-overs, in which their aim is to ensure attendees leave with a better understanding of the microbiome.

Their journey from DJ festivals to health and wellness sanctuaries has been 'surprisingly organic' though, as Lisa explains in this podcast.

Related topics Views Gut/digestive health

Related products

show more

Whitepaper: Discover a new era in postbiotics

Whitepaper: Discover a new era in postbiotics

Content provided by DSM Nutritional Products | 28-Nov-2023 | White Paper

Postbiotic ingredients are set to open up a world of opportunities across the human health and nutrition industry, fueled by developing science demonstrating...

Custom Biotic Solutions for Digestive Health

Custom Biotic Solutions for Digestive Health

Content provided by ADM: Innovation that Feeds the Future | 10-Oct-2023 | White Paper

A growing body of evidence shows gut health can affect digestive health, well-being, and many health areas in between.

Related suppliers

Follow us


View more