NutraIngredients Podcast

Gut health: How education will empower the consumer to purchase - LISTEN NOW

By Nikki Hancocks contact

- Last updated on GMT

Related tags: microbiome, Gut health, Education

NutraIngredients Section Editor Nikki Hancocks speaks to Lisa MacFarlane, co-founder of The Gut Stuff, to hear her tips on the best ways to educate consumers about gut health in a way which will empower them to buy into the market.

The subject of microbiome modulation is such a science heavy one that it's difficult to know how to put across the wide range of potential health benefits without getting bogged down in scientific terminology and confusing biological mechanisms.

Hence, many consumers are still none the wiser to what the microbiome even is, let alone what products they might be able to take to modulate theirs.

But identical twins Lisa and Alana MacFarlane, radio DJ's turned co-founders of The Gut Stuff​, seem to have worked out how to take the nitty-gritty detail of this science and turn it into entertainment for Joe Public.

They host a huge array of public functions, from suppers to city centre take-overs, in which their aim is to ensure attendees leave with a better understanding of the microbiome.

Their journey from DJ festivals to health and wellness sanctuaries has been 'surprisingly organic' though, as Lisa explains in this podcast.

Related topics: Views, Gut/digestive health

Related products

show more

HRB are ideal probiotics for human health

HRB are ideal probiotics for human health

Morinaga Milk Industry Co., Ltd. | 13-Jan-2020 | Technical / White Paper

Evidence is accumulated that the physiological benefits of probiotics bifidobacteria are not only strain-specific but also dependent on their residential...

Fermented Soy for Natural Digestive Support

Fermented Soy for Natural Digestive Support

Lallemand Bio-Ingredients | 22-Apr-2019 | Technical / White Paper

Lallemand is running a new clinical trial for Gastro-AD® in spring 2019. Gastro-AD® is a clinically studied food supplement based on non-GMO soy fermented...

Related suppliers

Follow us

Featured Events

View more


View more