Nikki Hancocks

Nikki Hancocks

Editor - Europe

"Nikki is an accomplished journalist and Editor at NutraIngredients Europe, where she leads the editorial team and shapes the strategic direction of the brand’s content across digital, face-to-face and live platforms. She plays a key role in the platform’s globally recognized industry conferences through the curation of the editorial agendas and chairing of the events. With a deep-rooted expertise in nutrition science, health innovation, and the food and supplement industries, Nikki has become a trusted voice in the sector. Her education includes a Communications Degree, a Diploma in Journalism, and an NQJ senior qualification in journalism ensuring all-round competence in a range of journalistic skills, including 100-words-per-minute proficiency in shorthand. She began her career in newspaper journalism before moving into the world of B2B news. Throughout her career, Nikki has consistently delivered data-driven, insightful reporting that bridges scientific research with industry developments. Her work spans a wide array of topics, including gut health, mental wellbeing, bioavailability, and regulatory affairs with a commitment to evidence-based journalism. "

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Premium creatine in prime position amidst longevity boom

Premium creatine in prime position amidst longevity boom

By Nikki Hancocks

Creatine is one of the biggest opportunity ingredients within the booming longevity market, with an expanding population of consumers hungry for high quality innovation, according to an industry expert.