
Educate, entertain, or be out of the game: Marketing award winner reveals top social media tips
If you want to build a brand following on social media, you have to do one of two things–entertain or educate.
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If you want to build a brand following on social media, you have to do one of two things–entertain or educate.

NXT USA has developed an independent testing method to prove the purity, potency, and reproducibility of its Xeya Modern Shatavari, a women’s health herb with surging demand.

Format fatigue was on the tip of everyone’s tongue at Vitafoods Europe last week (May. 5-7), and exhibitors did not fail to deliver genuinely innovative solutions to keep consumers’ tastebuds tingling, sometimes literally.

Kerry’s new online platform and wider campaign aims to address prevailing myths and misinformation that have led some regulators to question ashwagandha’s safety and even ban the ingredient.

MartinBauer Nutraceuticals has launched a non-hormonal aid for hair growth, providing a natural support for men and women and an option to manage an emerging side effect of GLP-1 use.

New research indicates the Givaudan’s Zensera lemon balm extract provides acute mind and mood support in situations of heightened cognitive stress.

A nutraceutical consultant hopes to elevate science-backed ingredients after creating an app which can analyze the scientific credibility, regulatory status, dose efficacy and ingredient interactions for any supplement on the market.

New research conducted by Kerry Group concluded Sensoril ashwagandha root and leaf extract was safe to take at 4,000 mg/kg/day, as regulators across the globe show increasing caution over the ingredient’s safety.

The Centre for Nutraceuticals is on a mission to ensure supplements marketed to women are actually researched in women, with a focus on the sports nutrition field in which just 4-13% of studies are conducted in females.

Recently published minutes from a closed Food Standards Agency board meeting indicate that CBD approvals will be delayed further and are unlikely to occur before the end of summer 2026, raising questions as to whether this could effectively freeze the...