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Nestlé fast-tracks global expansion with new partnership

By Nikki Hancocks

- Last updated on GMT

Getty | metamorworks
Getty | metamorworks

Related tags ecommerce Nestlé health science

Nestlé Health Science is to sell its products direct to consumers in 20 markets, after signing a partnership with the THG (The Hut Group) e-commerce platform.

THG Ingenuity is the end-to-end e-commerce platform run by the international online retailer and technology company THG. The firm has built its own online nutrition brands, including Myprotein, and is used by other major retailers such as Procter & Gamble and Walgreens Boots Alliance. 

Now, Nestlé Health Science​ (NHSc) will harness this technology to launch some of its leading brands - including OPTIFAST, Minami, and Klean Athlete - online in 20 territories across North America, Europe and Asia. 

THG will provide global fulfilment and payment infrastructure, web development and hosting, digital marketing and content development, translation services, data science capabilities and global operations support. 

René Augstburger, NHSc head of strategy and business acceleration, said: “THG Ingenuity will help Nestlé Health Science reach more customers around the world with science-based nutrition solutions. We are confident that THG will help fast-track our brands’ global expansion.”

Matthew Moulding, founder and chief executive officer of THG, added: “The agreement with Nestlé is a major endorsement for THG Ingenuity’s unique and comprehensive offering. We built THG Ingenuity from the ground up, designed specifically to cater for a brand’s every need from customer acquisition and content marketing to payments and processing through to delivery. It has now become the world’s most comprehensive brand and technology platform and we look forward to helping further power Nestlé Health Science’s international growth."

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