Supplement startup shows how to be a mission-led brand

By Nikki Hancocks

- Last updated on GMT

FIGHT gummies
FIGHT gummies

Related tags startups Gummies vegan CSR

A mission-led supplement startup launched last week in partnership with Fareshare, with a bid to provide at least 100,000 free meals to those in need.

Launched on Friday (November 20th), as a portfolio brand under Venture firm RB, vegan gummies startup FIGHT is on a mission to help make good nutrition accessible to all through its partnership with the UK's leading food redistribution charity FareShare​.

The partnership works by FIGHT giving £0.25 - the cost of redistributing one meal - to FareShare for every bottle bought, with the commitment to provide at least 100,000 meals in the next year.

Niccolo Gasparoli, Product Manager of FIGHT Vitamins says: “This partnership is an important part of the brand as we work to improve nutrition across the nation.

"It's really important to consumers today to see the company they are buying from has some sense of ethos, whether it be around sustainability or compassion for others. This is because it make them feel good to know they are doing good with their purchase decisions. The global pandemic has also made consumers acutely aware of the issue of undernutrition and how prevalent it is.

"FareShare have been battling hunger for more than 25 years and we’re astounded by the incredible impact they have made so far. Our aim is to support the healthy and balanced lifestyles of people across the country, while helping to change the statistics around undernutrition, one bottle at a time."

The FIGHT range includes six vegan gummy products, all available exclusively through Amazon, including three multivitamin gummies for immunity, bone strength, and energy, as well as three single vitamin gummies: Vitamins C, D, and Zinc.

Lindsay Boswell, CEO, FareShare, commented on the partnership: "With every sale of a bottle of FIGHT Vitamins, FareShare will be able to provide one meal to the most vulnerable in our communities. We have seen such a detrimental impact from the coronavirus pandemic on families, with a huge increase in demand from frontline charities.

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