DSM’s recent global survey of 12,000 people found that supporting immunity remains a top health priority for consumers worldwide, with 65% of consumers currently worried about immunity and 70% consuming supplements to support their immune system (DSM Consumer Immunity Panel, September 2020).
To help solve this concern, DSM has developed a 'fast-acting' form of vitamin D3 named 'ampli-D' (aka calcifediol).
The development comes in response to a growing portfolio of evidence linking vitamin D with COVID-19 symptom severity.
This fast building body of research, and the the fact that a large proportion of the global population needs supplementation during the winter due to low exposure to sunlight, have led to high consumer demand for the vitamin.
However, DSM says it can take months to bring the body to optimum sufficiency using some Vitamin D2 and D3 supplements.
Calcifediol (25-hydroxyvitamin D3) is another form of vitamin D naturally present in food sources like fish, milk and eggs and it is the most common form of vitamin D in our body.
Research has found this form of the vitamin as a supplement is three to five times more efficient than vitamin D3 (cholecalciferol) and that it has a higher rate of intestinal absorption and thereby can improve vitamin D status in days to weeks.
Peter Van Dael. Senior Vice President of Nutrition Science & Advocacy at DSM, says the ability to raise vitamin D levels quickly is more important than ever, helping to support people’s immunity during the current global pandemic as fast as possible.
“Although current practices such as vaccinations, hygiene measures, wearing face masks, and social distancing are still extremely important in limiting the spread of viral infections, like the highly contagious COVID-19 disease caused by the SARS-CoV-2 virus, additional focus on the role of nutrition and its positive impact on immunity is also critical.
"Given the supporting evidence, nutritional supplementation is strongly advised as part of future public health strategies. Complementing a healthy, balanced diet with a nutritional supplement – like vitamin D, preferably calcifediol – is a safe, effective and low-cost way to support healthier futures across the world, as it helps to promote an optimal immune response and manage the risk and severity of infectious diseases.”
The new product will soon be available in Australia, with other global markets to follow over the course of 2021.