Launch Pad: May says bye to immune support and hello to hydration, healthy skin and energy

This content item was originally published on, a William Reed online publication.

By Danielle Masterson

- Last updated on GMT

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The month of May generated an assortment of ingredients and formats, from protein bars that add inches to Ayurvedic-inspired coffee.


Newcomer Memore (pronounced “memory”) just launched whole food supplements aimed to support cognitive performance. 

Each Memore pouch contains 30 servings of nutrients derived from 11 whole foods and three plant-based protein sources. Available in three varieties, Blueberry Lemon, Blackberry Ginger and Base (flavorless), Memore provides omega-3s, antioxidants, a full serving of leafy greens, protein and fiber. Memore powders can be added to water or a beverage, and blended into a smoothie. 

Memore can be purchased for $74/30 servings on the “Subscribe & Save” model (delivered every 15, 30 or 45 days) or for $86/30 servings at​.

Healthy Height

Nutritional Growth Solutions, Ltd. recently introduced its Healthy Height Snack Bar for supporting the healthy development of children. The new, patented, science-based snack bar line contains nutrients to fuel a child’s growing body, including vitamins, minerals, protein, and amino acids.

The Healthy Height Snack Bar line comes in two flavors: Cookies & Cream and Strawberry Cupcake. 

The bars are formulated with the same nutritional profile as the NGS patented shake range that is clinically proven to help increase growth development in children aged 3 to 9 years. It has been shown to help children grow in height and weight with 1-2 servings per day over a six-month period. 

A box of 6 can be purchased for $20 at​.

Natural Grocers Expands Line

Natural Grocers by Vitamin Cottage has announced its new expanded line of Natural Grocers Brand Vitamins & Supplements. Customers can now select from a comprehensive range of more than 100 vitamins, herbs, and minerals.

From the most bioavailable forms of nutrients to clinically studied active ingredients to Ayurvedic and organic herbs, the company said their lineup has been tailored to address the nutritional gaps in the modern diet. 

Prices vary. Learn more at 

CV Sciences Unveils PlusCBD Calm and Sleep Gummies

CV Sciences  announced the launch of PlusCBD Calm and Sleep. The gummies help support healthy stress responses and sleep cycles for people getting back to their normal routines.

Each PlusCBD Calm gummy contains 10mg of CBD derived from sustainable hemp and two neurologically-active amino acids: 5-HTP and L-Theanine. According to the company, the synergy between L-Theanine and 5-HTP, together with PlusCBD promotes a balanced brain chemistry, which may help with occasional anxiety.

PlusCBD Sleep gummies also contain 10mg of CBD, along with melatonin, magnolia bark and lemon balm, which work together to support a healthy circadian rhythm. Lemon balm also contains active compounds that support the GABA neurotransmitter system, which studies have linked to promoting restful sleep.

Both products run $30/30 servings and can be purchased online at

Trace Minerals Adds New Offerings 

Trace Minerals recently announced the addition of four new products to its product line, including Zinc Gummies, ConcenTrace Trace Mineral Capsules, Sugar Free Electrolyte Stamina Power Pak Orange Mango flavor, and Ionic Chlorophyll. 

The Zinc Gummies support immunity, digestion, skin health, eye health, male reproduction support, growth, and development. A 30-serving, 60 count bottle carries an MSRP of $20. 

The Sugar Free Electrolyte Stamina Power Pak Orange Mango flavor has the same base formula as the original Power Pak line, but it’s formulated with xylitol and stevia so there’s no sugar. The energy drink contains no caffeine, artificial flavors, or artificial stimulants and comes with 1200 mg of vitamin C, B vitamins, all major electrolytes, and concentrated ionic trace minerals to support energy, immunity, and hydration. The keto-friendly drink is about $19 for a 30-packet box.

Ionic Chlorophyll is a liquid line of single nutrients aimed to support the body’s natural detoxification processes, weight management, energy production, digestion, and immunity. Each serving of Ionic Chlorophyll contains 100 milligrams of chlorophyll from sodium copper chlorophyllin – a water soluble derivative of chlorophyll – and 100mg of Ionic Trace Minerals, which contains a concentrated complex of full spectrum ionic trace minerals. The  

Ionic Chlorophyll  provides 23 servings per 2-ounce bottle, with an MSRP of $25..

ConcenTrace Trace Mineral Capsules, a product that provides a concentrated complex of full-spectrum, body-balanced ionic trace minerals that are pH-balancing and contain 150mg of magnesium chloride. The offering is available in 90- and 270-count bottles, MSRP $20 and  $46, respectively.

The new additions can be purchased at

Life Extension Launches Daily Skin Defense

Life Extension has unveiled a new supplement formula to help fight the appearance of wrinkles and oxidative stress

The novel blend of extracts combines lemon verbena and rosemary with olive leaf and Japanese pagoda. The compounds in lemon verbena combined with polyphenols of rosemary and olives have been shown to help boost the skin’s natural defenses. The company said the overall combination of these extracts help fight the appearance of wrinkles.

The rice ceramides in the formula also help maintain the skin’s healthy barrier function, while locking in moisture to help keep the skin hydrated. 

The formula also contains vitamin C to encourage collagen production.

The Daily Skin Defense runs $24 for 30/capsules at

Vie Wants Vie-Drate You

Vie 4 Health just launched Vie, a vitamin and energy drink mix formulated for those on a plant-based diet and or those who have reduced their meat and dairy intake and could use the extra nutrients. The all-natural, plant-based fizzy drink contains:

  • Vitamin B12: 3267% of DV
  • Vitamins A, C, D, E, K, B-complex
  • Omega 3s (from flaxseed powder)
  • Grape seed extract for circulation and cholesterol
  • Branched-Chain Amino Acids for muscle recovery and growth
  • Alpha Lipoic Acid (ALA) for antioxidant, anti-inflammation
  • Beta Alanine for endurance
  • 115mg of caffeine (green tea + guarana)

The single use stick packs are priced at $20 for a 15 pack and $30 for a 30 pack. The lemon-lime, orange and grape flavored packs can be purchased at 

Country Life Unveils Skin Supplement 

Country Life Vitamins is expanding its collection of vegan beauty by releasing Maxi-Skin CeraClear.

The vitamin & supplement brand has added Maxi-Skin CeraClear to its lineup of vitamin & supplement offerings. The formula contains clinically studied ceramides from the konjac root, shown to improve hyperpigmentation, balance oiliness, alleviate dryness and clear whiteheads and blackheads, according to the company. 

A 30-day supply of Maxi-Skin CeraClear is available at for $19.50. 


SmartyPants Vitamins has expanded its supplement portfolio with the launch of its new "SmartyPants For" functionals line to include Healthy Sleep and Healthy Kids Sleep. The new formulas use clinically-tested ingredients that help support relaxation before bedtime.

The adult formula combines a blend of nutrients like melatonin, L-theanine, probiotics, B6, C, D3, and zinc.

The melatonin-free SmartyPants Healthy Kids Sleep formula uses an herbal and nutrient blend that includes clinically-tested ingredients.The agar-based gummies are made with L-theanine, saffron extract, magnesium, chamomile flower, and lemon balm extract.

SmartyPants Sleep line is available now on Amazon and in the vitamin aisle of select retailers nationwide, with an MSRP of $23 for the adult version and $20 for the kids.

Humble CBD

Humble Specialty Products has announced its newest hemp-derived product line designed as everyday essentials for the body and mind.

The new CBD line is available in five formats: a balm, a chewable, a dropper, a softgel and a twist.

  • Balm: 1,000 mg of CBD in a 1.67 oz bottle roll-on featured in a eucalyptus mint scent $60
  • Chewable: 750 mg of CBD in a 30-count container or 100 mg of CBD in a 10-count container in assorted flavors $20
  • Dropper: 60 ML droppers in three CBD strengths (1,000 mg, 1,500 mg and 2,000 mg) and eight flavor options $70
  • Softgel: 900 mg of CBD in a 30-count bottle $20
  • Twist: Six single-serve oil drops featuring 33 mg of CBD per serving; available in four flavors $10

The products can be found at

Golden Ratio Launches Anti-inflammatory Coffee 

Ultralight coffee maker Golden Ratio has debuted its latest flavor, Golden Milk, to provide a detoxifying, anti-inflammatory morning beverage. The coffee offers the caffeine kick without all the acidity levels for those with sensitive stomachs. 

Inspired by traditional Ayurvedic recipes, Golden Milk is formulated with ingredients such as turmeric, cardamom, black pepper and monk fruit extract.

A 5-oz  bag of individual pouches are $15 at

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