Since 2019, Danielle has been delivering the latest news on everything from regulations to research to innovations in dietary supplements. In addition to print, Danielle is the host of the NutraCast podcast and the NutraWomen Wednesday series. She received her journalism degree from Michigan State University.

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NutraCast: How supplement brands can become the default answer in AI

NutraCast: How supplement brands can become the default answer in AI

By Danielle Masterson

Jordan Brannon, president and co-founder of Coalition Technologies, breaks down why many supplement brands don’t always appear in AI-generated search results despite investing in content creation. He explained how visibility in platforms like ChatGPT...

Behind the scenes tour: From ingredients to the shelf

Behind the scenes tour: From ingredients to the shelf

By Danielle Masterson

A recent tour through several facilities in Tempe, Arizona, offered a behind-the-scenes look at the dietary supplement industry. From raw ingredient sourcing and testing to formulation, manufacturing and finished products, what ultimately reaches store...

NutraCast: How Nutrify C-Suite SumFlex is redefining industry events

NutraCast: How Nutrify C-Suite SumFlex is redefining industry events

By Danielle Masterson

As India’s nutraceutical sector continues to accelerate onto the global stage, the upcoming Nutrify C-Suite SumFlex Summit in Mumbai is positioning itself less as a traditional conference and more as a high-level working boardroom for industry leaders.