News, Analysis & Insights on Nutrition, Supplements, and Health
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After struggling with anxiety and sleep disruption from coffee, Rosie Goldwasser, founder of More Than Matcha, discovered the calming L-theanine effects of matcha and never looked back. After trading in coffee for matcha, she recognized a gap in the...
Athletes, military personnel and outdoor workers often operate under extreme conditions, pushing the body’s thermoregulation to the limit and increasing the risk of fatigue and overheating. To manage this, three core strategies are typically applied...
Global demand for spirulina is booming, with the market for this superfood projected to reach $1.3 billion by 2032. But new testing revealed some cracks in quality and safety that suggest some top-selling products may expose consumers to elevated lead...
As AI tools reshape how consumers discover dietary supplements, brands may be chasing the wrong signals, according to HALO Comms co-founder Derek De Vette. With more than 30 years of experience advising organizations across technology and consumer...
After stepping back from her What’s Up with Supps events, Diana Morgan is rethinking what networking looks like in the dietary supplement industry—moving away from signature cocktails, stilt performances and flying trapeze acts on the dance floor to...
After growing up surrounded by herbalism, Anna Harshman, VP of Impact and Development at WishGarden Herbs would later go onto carve out her own role in the family business.
This month’s offerings point to a shift from single-benefit solutions toward more integrated, system-wide support.
Longevity continues to dominate wellness, largely driven by the buzz around peptides, wearables and high-tech interventions. However, Dr. Karan Rajan, founder of prebiotic fiber brand LOAM, says one of the most evidence-backed drivers of long-term health...
Julie Daoust, co-founder of the Functional Mushroom Council and chief science officer at M2 Ingredients, reflects on how a childhood spent foraging with her grandparents evolved into a career bridging science and industry.
After more than two decades at GNC, Rachel Jones, RDN, has had a front-row seat to one of the most significant shifts in sports nutrition: the rise of the female consumer.