NutraWomen Wednesday: Allison Ellsworth, Chief Brand Officer, Poppi

This content item was originally published on, a William Reed online publication.

By Danielle Masterson contact

- Last updated on GMT

Related tags: nutrawomen wednesday

From Allison Ellsworth’s home kitchen to the hands of J. Lo, Poppi is disrupting the multi-billion-dollar soda category.

Poppi was launched in 2020 by husband-and-wife duo, Stephen and Allison Ellsworth, after Allison recognized the gut healing power of apple cider vinegar.

Prior to the launch, the couple made a successful appearance on Shark Tank, where they introduced Mother Beverage before undergoing a rebrand.

Today, Poppi is a digital first, celebrity and influencer favorite. The beverage has seen exponential growth both online and at retail over the last year and a half.

“We're right now the fastest growing non-alcoholic beverage in the nation and I am a 34 year old mom of two, pregnant with our next and it's just something me and my husband started in our kitchen with a product we love that made me feel good,” ​said Ellsworth. “So what's really fantastic about our product and that we did right out the gate is we seeded our product to a ton of celebrities and influencers. And so something that we like to say is once you really try our product, you get it because it tastes fantastic and it's good for you. And so that's something that we just did right out the gate and we all authentically and organically gained a ton of fans.”

Ellsworth said that her key to success was following her instincts and surrounding herself with positive people. She added that success doesn’t necessarily equate to a ton of accolades.

“I always say you don't have to have your MBA, you don't have all these big degrees—just passion and street smarts can get you a long way and then you bring in the people that can help you and that's OK.”

Related news

Related products

show more

Master Immune Health with the Master Antioxidant

Master Immune Health with the Master Antioxidant

Kyowa Hakko Europe GmbH | 15-Sep-2021 | Product Brochure

With increased consumer demand for immune health supplements, ingredients with antioxidant properties have consequently experienced increased demand. One...



BIONAP Srl | 07-Sep-2021 | Product Brochure

COGNIGRAPE™ is a standardized solid extract obtained from a Sicilian grape variety. Thanks to the high content of ANTHOCYANINS and PROANTHOCYANIDINS, COGNIGRAPE™...

Turmacin®: Clean Label & Clinically Tested Turmeric

Turmacin®: Clean Label & Clinically Tested Turmeric

Natural Remedies Private Limited | 01-Sep-2021 | Product Presentation

Turmacin® is a clean label project-certified, clinically tested, and clinically safe turmeric extract. Turmacin® is rich in Turmerosaccharides® and doesn't...

Quatrefolic®: The Active folate vs Folic Acid

Quatrefolic®: The Active folate vs Folic Acid

Gnosis by Lesaffre USA | 31-Aug-2021 | Infographic

Folate deficiency concerns everyone at every step of their life. The supplementation of vitamin B9 is often be misunderstood, especially regarding the...

Related suppliers

Follow us


View more