NutraWomen Wednesday: Allison Ellsworth, Chief Brand Officer, Poppi
This content item was originally published on www.nutraingredients-usa.com, a William Reed online publication.
Poppi was launched in 2020 by husband-and-wife duo, Stephen and Allison Ellsworth, after Allison recognized the gut healing power of apple cider vinegar.
Prior to the launch, the couple made a successful appearance on Shark Tank, where they introduced Mother Beverage before undergoing a rebrand.
Today, Poppi is a digital first, celebrity and influencer favorite. The beverage has seen exponential growth both online and at retail over the last year and a half.
“We're right now the fastest growing non-alcoholic beverage in the nation and I am a 34 year old mom of two, pregnant with our next and it's just something me and my husband started in our kitchen with a product we love that made me feel good,” said Ellsworth. “So what's really fantastic about our product and that we did right out the gate is we seeded our product to a ton of celebrities and influencers. And so something that we like to say is once you really try our product, you get it because it tastes fantastic and it's good for you. And so that's something that we just did right out the gate and we all authentically and organically gained a ton of fans.”
Ellsworth said that her key to success was following her instincts and surrounding herself with positive people. She added that success doesn’t necessarily equate to a ton of accolades.
“I always say you don't have to have your MBA, you don't have all these big degrees—just passion and street smarts can get you a long way and then you bring in the people that can help you and that's OK.”
