New products: Jelly bean supplement, powerful antioxidant and probiotic booster

By Nikki Hancocks

- Last updated on GMT

Getty | PM Images
Getty | PM Images

Related tags New product development Antioxidants Probiotic

New product launches over the last couple of weeks include a new line of jelly bean supplements for adults and kids, a 'powerful' antioxidant ingredient, and an excipient said to improve the efficacy of probiotic products.

Nature's Bounty, a Nestlé Health Science Company, has announced the launch of its new line of jelly bean vitamins that cater to a variety of wellness needs. 

The new vitamins come in six varieties: 'Daily Immune Support' with Vitamins C, D and Zinc; 'Sleep' made with melatonin; 'Multi', made with select essential vitamins, plus zinc; 'Energy' with vitamin B12; 'Kids Multi' with 10 essentials vitamins and minerals; and 'Kids

natures bounty jelly beans

Immune',  containing Vitamins C, D and Zinc.All are vegetarian, contain no artificial flavours or sweeteners, and are gelatin free. 

"Consumers are prioritising self-care and wellness more than ever, and taking vitamins and supplements is one of the ways consumers support their health. Nature's Bounty is committed to creating nutritional supplements that support overall health and make wellness routines more enjoyable," ​said Aileen Stocks, President, Wellness Brands, The Bountiful Company.

"With a rich history in the space, we're no stranger to innovation and are excited to offer this new line of jelly bean vitamins that delivers on our commitment and shows that the future of wellness can taste great."

'Powerful' antioxidant 

Flavox Italia, producer and marketer of citrus fruit derivatives with a focus on antioxidant ingredients, has launched an 'extremely powerful' antioxidant ingredient named Flavox.
Very rich in Eriocitrin, the main flavones of Lemons, and in Anthocyanins and Hydrocynammic Acids from Blood Oranges, The ingredient can be blended with any liquid or solid matrix to create a final product with high Oxygen Radical Absorbance Capacity (ORAC) values (ranging from 600.000 to 900.000 μmol of trolox equivalents /100 g).

In fact, the firm says this ingredient ranks fourth in the classification of more than 3,100 foods in The Antioxidant Food Table, Carlsen, 2010 and on the website Superfoodly​.

Dr. Domenico Marchese, Managing Director, says: "Flavox represents one of the most effective tools against Free Radicals, since it is very rich in Eriocitrin, the main flavones of lemons, in Anthocyanins and in Hydrocynammic Acids from Sicilian Blood Oranges - A modern and very powerful Holly Alliance.

"Flavox has many evidences-based properties. It protects the body from an excessive Reactive Oxygen Species production and it reduces inflammatory markers. It is useful to lower the glucose serum level and plasma lipids. It protects the vascular and neuronal functions. It can be used also in topic products as a powerful antimicrobic."

Improving probiotic efficacy

Nuwen, the French natural and sustainable ingredients manufacturer, has launched 'Algalithe P', an ingredient designed to improve the efficacy of probiotics.

'Algalithe P' is an overdried mix of two ingredients; Lithothamnion, a calcified red algae known for its anti-acid properties, and pre-gelatinised corn starch, an excipient used in probiotic formulations. 
The firm says their innovative ingredient can improve the efficacy of probiotic formulations via its gastro-resistant properties, allowing the probiotic to maintain cellular integrity and viability until it reaches the target site of action, and a low water activity (Aw) therefore maximising the survival of the strains throughout the shelf life of the finished product.
The high calcium content of lithothamnion also allows Algalithe P access to various claims: 'calcium source', 'high in calcium', and 'reduction of disease risk'.

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