WelleCo launches daily superfood powder for kids

By Rachel Arthur

- Last updated on GMT

The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals
The chocolate shake includes hidden fruit and veg including beetroot, pomegranate, linseed, acerola, barley grass, pumpkin and broccoli. Pic:getty/wundervisuals

Related tags kids kids nutrition functional beverage beverage

Plant-based beauty and wellness brand WelleCo has launched The Super Kids Elixir + Protein: ‘a delicious, all-in-one, daily superfood powder that is packed full of the essential vitamins, minerals, protein and nutrients that children need to grow, learn, laugh and explore’.

The chocolate shake comes from the brand founded by Elle Macpherson in 2014, and is recommended for children aged four to 16 years. Like many products in the WelleCo collection, it was formulated by leading nutritionist Dr Simoné Laubscher.

It is gluten and dairy free, and contains probiotics and prebiotics, 100mg of calcium per serve, real fruit and vegetables, plant-based nutrients, and low GI coconut sugar. It is made by shaking two level scoops (30g) in 250ml water or any plant-based milk.

welleco inset

The Super Kids Elixir + Protein is an optimised version of WelleCo’s previous kids’ protein formula.

“Super Kids Elixir + Protein goes one step further by providing an even greater array of vitamins, minerals and nutrients to give parents peace of mind that their children the goodness they need to be strong and well,” ​says the brand.

Our founder, Elle Macpherson, brought her own children up using our original product as a healthy snack between meals so that they didn’t resort to sugar for their energy, and credits this with having helped to establish healthy and positive eating habits into their adult years, which is something that she feels passionate about and wanted to help bring to our wider community.”

Taking the brand into children's drinks

The luxury skin and wellness brand’s main portfolio includes includes premium ingestible beauty powder, The Super Elixir, ‘a daily supercharged greens powder containing a wealth of powerful ingredients to make you feel your best from the inside-out, supporting healthy-looking skin, strong hair and nails, overall gut health and immune system health, all while enhancing energy levels’; and WelleCo’s Nourishing Protein, ‘a nutritious, plant-based protein powder that provides all nine essential amino acids required for muscle recovery, alongside a blend brimming with nutrients including fibre, glutamine, minerals, acai, pre and probiotics and B vitamins.’

It entered the children’s category in 2016 with its first kids protein powder; which has now been developed further to create Super Kids Elixir + Protein.

“We have a great relationship with our customers and always listen to their feedback on the products that they would like to see featured within the WelleCo range.

"They were incredibly keen to see a product featuring only-the-best quality ingredients, and which tastes great and would support their children nutritionally, so we knew that there was an appetite for The Super Kids Elixir + Protein.” 

In keeping with the brand’s style, the product’s packaging avoids typical children’s cues such as bright colors and cartoon characters: opting instead for gentle chocolate shades.

“The packaging reflects the premium ingredients within the canister, which are vegan, gluten and dairy-free; using plant-based ingredients also mean that the end-product is hormone and pesticide-free, and bioavailable, which allows for easy absorption to deliver nutrition at a cellular level," ​says the brand.

"The Super Kids Elixir + Protein even hides fruits and vegetables including beetroot, pomegranate, linseed, acerola, carrot, barley grass, pumpkin and broccoli, as well as a natural digestive blend from papaya and pineapple to ensure complete absorption to this superfood blend, delivering optimum nutritional support from the fruits, vegetables and supergreens that most parents are unable to get their kids to eat on a daily basis. 

“Consumers are becoming more and more aware of what they put into their bodies and the role that this plays in overall health and wellbeing - and they are aware of this in relation to their children, as well as themselves. The Super Kids Elixir + Protein, which features only clean, premium, plant-based ingredients, will appeal to those who are keen to help support their children for the very best start in life.” 

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