Alex Dabell, Director of Nutraceutical Development & Innovation, doTERRA, told NutraIngredients-USA that the patent-pending supplement is designed to support natural production of NAD+ in the body and replace vital collagen the tissues need, helping to slow the effects of the aging process–inside and out.
Looking at the company’s evolution since 2008, doTERRA President and Founding Executive Emily Wright said what started with five essential oils has become a whole ecosystem of products. “We're celebrating the biggest product launch in the history of doTERRA with MetaPWR. The MetaPWR system was created to provide support to the body on a cellular level and help people live youthful and vibrant lives, no matter their age."
Although dōTERRA has built an essential oil empire, Dabell said it certainly doesn’t stop there.
“Shortly after dōTERRA’s founding, we introduced Lifelong Vitality - a supplement offering that includes an encapsulated blend of standardized botanical extracts (Alpha CRS), a multivitamin and mineral capsule (Microplex VMz), and an omega fatty acid softgel (xEO Mega). dōTERRA’s supplement line has evolved and grown to include multiple targeted-health categories including digestion, sleep, mental wellness and others. One of dōTERRA’s unique competitive advantages lies in offering multiple product types – essential oils, personal care, and supplements – in a variety of targeted-health categories,” explained Dabell.
Meta is short for "metabolic health" and PWR stands for "personal wellness realized."
“MetaPWR is a system for optimal metabolic function. Our metabolism influences our energy, weight, body composition, cognitive performance, mood and more. This system is designed for continuous, daily use – to support and optimize metabolic function at any age,” Dabell said.
The system includes:
- MetaPWR Metabolic Blend is a proprietary balanced ratio of CPTG grapefruit, lemon, peppermint, ginger, and cinnamon bark essential oils
- MetaPWR Metabolic Blend Softgels contain MetaPWR Metabolic Blend in easy-to-swallow tapioca capsules
- MetaPWR Metabolic Blend Beadlets are tiny, convenient vegetarian beadlets
- MetaPWR Satiety Gum helps curb hunger cravings, promotes mindful eating and supports healthy metabolism
- MetaPWR Assist helps minimize fluctuations in glucose levels that are already in the normal range when taken before the largest meal of the day
- MetaPWR Advantage with Collagen + NMN: MetaPWR Advantage includes a collagen blend along with 11 additional active ingredients to help maintain healthy cell and organ function and promote cognitive function as well as healthy weight and body composition
Dabell told NutraIngredients-USA that MetaPWR is a 3-step system. The first step centers on delivery of its proprietary MetaPWR blend made of grapefruit, lemon, peppermint, ginger and cinnamon essential oils.
“These oils were selected and formulated in ratios per proteomics research done on adipocytes (fat cells). Our in vitro research demonstrated that these particular oils included in their optimized ratios are able to arrest the development of adipocytes, reducing adipocyte fat accumulation. Providing this oil blend in 15 mL oil, beadlets, gum, and softgel formats facilitates convenient use and consumption throughout the day. The benefits of this oil blend are also included in our MetaPWR Assist capsule product and our MetaPWR Advantage stick pack product.”
The second step of the MetaPWR system revolves around healthy blood sugar maintenance with MetaPWR Assist. According to Dabell, the ingredients in MetaPWR Assist were selected for their long history of effective use in lowering postprandial (post meal) blood glucose levels. He said the bioactive iminosugars of white mulberry leaf combined with berberine hydrochloride and cinnamon bark powder help slow carbohydrate metabolism, which then reduces blood glucose peaks in healthy populations.
The third and final step supports healthy metabolic function at the cellular level with MetaPWR Advantage. MetaPWR Advantage combines 12 synergistic, active ingredients to target optimal metabolic function, cellular integrity and health-span; MetaPWR essential oil blend, ethically sourced marine collagen, naturally-synthesized NMN, naturally-stabilized NADH, resveratrol, biotin, liposomal vitamin C, phytoceramides, hyaluronic acid, sea buckthorn, rose apple extract and blood orange.
“In this truly unique product, we are providing industry-leading marine collagen tripeptide concentration (>70%) across nine unique tripeptide types, all in a convenient-to-use, powdered stick pack,” said Dabell.
The new system was developed by dōTERRA scientists and clinical researchers, with preliminary clinical studies showing that MetaPWR products could have significant effects on various metabolic functions.
For many of dōTERRA’s customers, Dabell said its commitment to science not only establishes trust and confidence in a product’s purity and efficacy, but also provides education in the science of human health and wellbeing–something that empowers consumers on their own health journey.