All news articles for October 2022

Gatorade introduces new gummies, overshadowed by bottle

Gatorade introduces new gummies, overshadowed by bottle

By Danielle Masterson

As part of an effort to expand its ‘beyond-the-beverage’ Gx System product portfolio, Gatorade recently entered the dietary supplement space by unleashing two functional gummy products, an updated app, and a smart bottle that lights up and connects to...

Getty | Luis Alvarez

Preparation and prevention: How to guide women through menopause

By Nikki Hancocks

Menopause is yet another area of women’s health that has been hugely under-resourced but there are exciting developments in the scientific world and big opportunities for innovation, especially within the spaces of gut health and sleep.

© Highwaystarz-Photography / Getty Images

Health & Her launches supplements for menopausal gut health

By Nicola Gordon-Seymour

New live culture supplements developed by Health & Her for women entering the perimenopause and menopause life stages aim to promote oestrogen metabolism and reduce age-related conditions associated with hormonal imbalance, such as osteoporosis.

Image courtesy of Lemme

Keeping up with Ashwagandha

By Danielle Masterson

Is Kourtney Kardashian Barker’s new wellness brand signaling a turning point for the Ayurvedic herb?

Getty | Alistair Berg

A mission to normalise supplements in young athletes

By Nikki Hancocks

Many consumers, and even those working within the sports nutrition industry, believe there is no space for supplements in adolescent health, but Lou Antonio Matera is a man on a mission to change this perception.

©Getty Images - SolStock

Dutch dietary enzyme brand launches in US on Amazon

By Hank Schultz

Intoleran, a Dutch dietary enzymes brand, has launched its line of finished dietary supplements into the US on Amazon, including a flagship formula that the company claims helps address an underlying issue for those suffering from gluten intolerance.

Getty | Rotislav Sedlacek

Pomegranate extract study reveals promise in weight loss category

By Nicola Gordon-Seymour

Consumption of pomegranate leaf extract (PLE) and pomegranate juice (PJ) can increase satiety, satisfaction, and fullness, and reduce the desire to eat, indicating their potential in weight loss therapy, according to a trial conducted by researchers at...

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

NutraWomen Wednesday: Cashtyn Lovan, Aker BioMarine

By Danielle Masterson

Cashtyn Lovan is the new Regional Marketing Director in Aker BioMarine’s Human Health & Nutrition department. She has over 10 years of marketing experience in the dietary supplement industry, including strategy and brand development, digital marketing,...

getty | bhofack2

Saffron study confirms extract as powerful ADHD therapy

By Nicola Gordon-Seymour

Saffron is more effective at treating attention deficit hyperactivity disorder (ADHD) in children and young adults than conventional pharmaceutical treatment (methylphenidate), according to researchers.

getty | monkey business

The fast-evolving 'complete food' market

By Nikki Hancocks

The 'complete food' category is a totally new and fast-evolving area of nutrition in the sport nutrition industry that is taking the mass market by storm, according Rebecca Williams, nutrition manager at Huel.

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