Podcast: Pura Collagen founder on scientifically-astute consumers and the menopause trend
Having just had its second birthday (March 3rd), Pura Collagen has effectively carved a space in the market as a premium brand offering 'pure' and transparent collagen-based powdered supplements for a range of specific health concerns.
Putting science and transparency at the heart of the brand, all products state the exact quantities of all ingredients on the box, ensuring consumers know exactly where they stand.
The brand also puts women at its heart, and as a founding partner of the growing GenM movement in the UK, which aims to bring menopause to the forefront of retailer and brand communication strategies, its in-keeping that the brand recently launched a new line named 'Balance' to support several symptoms associated with this life stage.
In this podcast, Mo speaks to NutraIngredients Editor Nikki Hancocks about this growing interest in menopause and the challenges and opportunities this brings, as well as discussing consumer interest in 'plant-based collagen' and changing consumer demands in the general beauty-from-within space.