SiS announces commitment to women's health with elite runners partnership
The brand hopes that the knowledge, expertise and insight gained from the partnership with Olympic champions and some of Kenya and Ethiopia’s most promising talents, will enable it to better understand what it takes for female endurance runners to perform at their best.
The Elite Running Team comprises over 100 athletes who compete at world-class level at distances from 800 metres to the marathon. Its star athlete, Gotytom Gebreslase, won the gold medal in the marathon at the 2022 World Athletics Championships.
Not only will Gebreslase and the world’s top endurance runners have access to Science in Sports product line-up to support them in their training and racing, but through its Performance Solutions programme SiS will conduct world-class science and research with the Elite Running Team athletes, including physiological performance tests, with the aim of developing a bespoke endurance running nutrition range that will push the limits of performance.
Hussein Makke, Director of Elite Sports Marketing and Management and Elite Running Team, said: "We are very excited to partner with SIS. Adding their high level science and research to our operation will give our world class athletes access to their incredible product line up. Enabling our team with more efficient fueling, hydration and recovery will increase our consistency and quality of our athletes performances."
World Marathon Champion Gotytom Gebreslase said: "I am very excited to partner with Science in Sport, their great products and nutrition support will help me take my career to the next level."
The Elite Running Team also includes: Deso Gelmisa, winner of the 2023 marathon in Tokyo; Ruti Aga, winner of the 2019 Tokyo Marathon; Lelisa Desisa, two-time Boston Marathon winner, 2018 New York Marathon winner and gold medallist in the marathon at the 2019 Doha World Championships; and Shura Kitata, the winner of the 2020 London Marathon.
Sam Driver, Commercial Director of Performance Solutions, SiS, says: “We strongly believe that more research needs to be undertaken to better understand the nutritional requirements of female athletes. The recent partnership announcement between SiS and Gotytom Gebreslase demonstrates our commitment to this research.
"The work we undertake with Gotytom and the rest of the athletes from the Elite Running Team will allow us to better understand what it takes female endurance runners to perform at their best, in turn developing unique products to support them in those endeavours."
This partnership makes the brand the official sports nutrition partner to over 320 elite athletes and professional sports teams including the INEOS Grenadiers cycling team, Tottenham Hotspur FC and the Milwaukee Bucks basketball team.