Startup stars set to shine at the Active Nutrition Summit

By Nikki Hancocks

- Last updated on GMT

Startup stars set to shine at the Active Nutrition Summit

Related tags Startup company Entrepreneurship Sports & Active Nutrition Summit Europe Sports nutrition

Three entrepreneurs will be showcasing their science-based innovations at the Active Nutrition Summit after beating a record number of applicants to be chosen as NutraIngredients' Startup Stars.

The three competition winners, representing a breath and depth of design and purpose, are: Advanced Biotics, a pre and postbiotics brand aiming to become the go-to gut health supplement for athletes; B3 Labs, a premium white label CBD manufacturer working to improve quality and trust in the category; and Prevess, an AI-based personalised nutrition service for individual athletes and sports clubs. 

The founders behind the companies will attend the Active Nutrition Summit in Amsterdam (October 9-11) and present their business to the room full of industry experts.

Gut-health gold medallist

Advanced Biotics aims to fill the gap in the market for a trusted microbiome health focused sport nutrition supplement brand.

Advanced Biotics

The company's Informed Sport certified flagship product, the Daily Microbiome Booster, is a blend of next-generation prebiotics and postbiotics which work synergistically to 'supercharge the gut microbiome', thereby bolstering the immune system, and reducing gut-related issues that can hinder performance. Plus the addition of collage supports joint health, muscle recovery, and contributes to maintaining a healthy gut lining.

And looking beyond the ingredients, the team has developed a proprietary method of combining these that maintains a neutral taste and ensures solubility meaning the powdered product can be easily mixed into any food or drink. 

Trust-focused CBD


B3 Labs is a quality focused white label CBD supplement manufacturer supplying the leading brands in the UK and innovating with the different active compounds in a range of medicinal plants, to create products with next-level efficacy.

For example, whilst most terpene blends on the market contain only one terpene, B3's terpene blends contain eight terpenes that work synergistically. 

The team extract the actives from specific herbs on-site so as to ensure effective doses and high bioavailability of active ingredients.

And as a certification of their commitment to compliance, traceability and innovation, B3 Labs is the only BRCGS (Brand Reputation Compliance Global Standard) certified CBD finished product manufacturer (AA rating).

This certification has made them extremely popular with brands as it provides retailers with confidence and therefore provides brands with a route to market in a very uncertain retail landscape.

Making nutrition effortless with AI


Bringing a futuristic approach to nutrition, Prevess (prevention effortless) has developed a ChatGPT service specifically to answer nutrition questions, based on science-based and contextualised information. 

The chat takes into account personal data, wearables and genomic data and provides written answers based on more than 5,000 scientific papers and is available in more than 35 languages.

Sports clubs can buy licences to the software, giving their athletes access to 24/7 science based nutrition advice at their fingertips, allowing them to improve their nutrition knowledge and make better choices.

Active Nutrition Summit

The agenda for this year's Active Nutrition Summit​ is now complete with a line-up of world-leading experts in the worlds of scientific research, market analytics, regulation and innovation.

Presentations and panel discussions across the three days will cover the hottest topics in active nutrition today, including: women's health, mental health, microbiome modulation, fem tech, youth nutrition, wearables, healthy ageing, personalised nutrition, and social media marketing.  

Don't miss out! Registration for the event is open now​.

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